How Do I Nurture Leads After Capturing Them With Gleam?

Once someone submits their information through a Capture form, the next step is nurturing that lead with relevant communication. Gleam integrates directly with many marketing tools so that new contacts automatically enter your email workflows or CRM pipelines.

Use Email Marketing Automations

Email marketing platforms allow you to send timely, automated messages based on user behavior. When a lead enters through a Gleam campaign, you can trigger workflows such as:

• A welcome email series introducing your brand
• A discount or coupon email to encourage the first purchase
• Product education or onboarding content
• Time-based promotional campaigns

For example, integrations with Emma or Campaign Monitor allow you to automatically send captured leads into email automation flows and segment them based on interests or actions completed during the campaign.

Email marketing tools are ideal for:

• Delivering newsletters and promotional campaigns
• Sending automated drip sequences
• Segmenting contacts by behavior or preferences

Use a CRM for Deeper Customer Management

A CRM focuses more on managing relationships and tracking customer journeys over time. When leads are synced to a CRM like Salesforce, you can:

• Track lead activity and campaign history
• Assign leads to sales teams
• Score leads based on engagement
• Monitor the full customer lifecycle from lead to conversion

CRMs are especially valuable for B2B businesses or companies with longer sales cycles.

Combine Both for Maximum Impact

Many companies use both systems together:

• Email marketing tools nurture and educate leads
• CRMs track and manage long-term relationships

By connecting Gleam with your marketing stack, you turn captured entries into ongoing engagement rather than one-time interactions. Gleam integrates seamlessly with over 100 marketing tools and CRMs, making it easy to automate follow-ups, personalise communication, and improve campaign results.