How Do I Collect Leads From My Summer Giveaway?

Seasonal sweepstakes are one of the most effective ways to grow your email list while generating engagement. The key is not just collecting emails — but qualifying leads during entry.

Gleam allows you to capture and segment leads using targeted entry actions.

Use the Subscribe Action to collect email addresses during entry. This ensures every participant is added to your mailing list for post-campaign follow-up.

The Viral Share Action rewards entrants for sharing with friends. Each participant receives a unique referral link, helping you attract new leads organically.

Use the Visit Action to send participants to specific pages. This helps you track product interest and measure engagement beyond form fills.

The Question Action lets you gather insights such as travel preferences, budget range, or interest categories. This helps you segment leads immediately.

By combining these actions, you capture not just contact information, but behavioral intent and referral data.

You can export your lead data at any time. Each record includes timestamps, referral source, and action history — giving you full visibility into campaign performance and audience quality.

For best results, connect your campaign to your CRM or email marketing platform so you can automate follow-ups and convert summer traffic into long-term customers.