Should I Use Popups or Embedded Widgets for Coupons?

Choose by how you want the offer to feel.

• Popup: best when you want attention at a specific moment, such as when someone is about to leave, after they've scrolled or after a delay.
• Embedded: best when the coupon should sit quietly in a page, such as a product page, a footer or a thank-you page.

We don't have data that says one converts better than the other, so test both on your own site. Capture supports A/B testing for that.

To set up a coupon in Capture:

1. Create a new Capture and choose the Coupon type. Add a single code that can be claimed many times, or individual codes that end the Capture once claimed.
2. Choose a popup layout, or an embeddable one. Embedded types give you a second line of code to place on the page.
3. Open the Targeting tab and add Triggers, such as On Exit, Time on Page or Scrolled % of Page.
4. Publish.

Targeting has seven rule types: Excludes, Triggers, Visitors, Geo-Location, Schedule, Acquisition and Browser.

See Capture Targeting rules and Coupon Captures.