Should I Use Popups or Embedded Widgets for Coupons?
Both work, but popups grab more attention. Choose based on your website UX — Gleam supports both with full design control and targeting.
Popups tend to convert better due to their visibility, but embedded forms offer a smoother experience when subtlety matters. If you want to drive urgency, popups are ideal. If you want the coupon offer to feel integrated and non-disruptive, embedded widgets are better.
The choice also depends on your audience and device usage. On mobile, popups must be responsive and unobtrusive, while widgets can sit below the fold or in a persistent sidebar.
Gleam’s Capture Targeting settings let you control exactly how, when, and where each element appears — including exit-intent triggers, scroll depth, or device-specific rules.
See Next Article
Do Coupons Impact Conversion Rate and Repeat Purchase Behavior?
Yes — coupons significantly increase conversion rates, reduce hesitation, and encourage repeat purchases when used strategically.