Why Are Post-Checkout Coupons Effective for Customer Retention?
Post-checkout coupons reward recent buyers, encourage repeat purchases, and improve customer loyalty by keeping your brand top-of-mind.
Offering a discount immediately after checkout is one of the most effective retention strategies in ecommerce. This reward reinforces the customer’s decision, increases satisfaction, and motivates them to come back and shop again — often within days or weeks.
Post-purchase coupons also create an opportunity to personalize offers. You can promote related items or limited-time bundles that complement their recent purchase, encouraging higher lifetime value (LTV).
Gleam’s Capture tools let you deliver these coupons using a targeted overlay or embedded widget — with options to show the offer based on purchase completion or time delay.
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What’s the Best Time to Offer a Discount for Maximum Impact?
The best time to offer a discount is right after checkout, when customers are most engaged and open to returning soon.