Can I Collect Emails After a Customer Has Purchased?
Yes, you can collect emails after a purchase. Do it on the thank-you page or in the confirmation email, and tell people what they'll receive.
- Create a Capture and choose Email Signup.
- Offer something for future orders, such as a discount or early access.
- Open the Targeting tab and add a rule so the Capture appears only on the thank-you page. Use the Selector rule, or a URL match in your rule group.
- Add Times Shown so it doesn't repeat.
- Connect your email provider in Settings > Integrations to sync signups to your list.
If you want it inline rather than as a popup, choose an embeddable Capture. It gives you a second code snippet to place on the page.
Be clear about consent. Marketing emails need opt-in under rules like GDPR, so add a consent line to the form text.
Shopify stores can also turn on Sync Gleam subscribers to Shopify customer list in Settings > Integrations.
Start from the Email Signup Popup template.
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How Do You Calculate the CAC of a Giveaway?
Add up the prize, your Gleam plan and your time, then divide by the customers it brought in, not the entries. Match entrants' emails to orders to count them.