Can I Collect Emails After a Customer Has Purchased?

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Accepted Answer

Yes — if email was not captured during checkout, you can use a post-purchase opt-in form to build your subscriber list. Click to learn how and when to ask for an email after a customer completes a purchase.

In most e-commerce stores, email addresses are collected during checkout — especially for order confirmation and delivery. But not every customer opts into marketing emails at that stage.

If your checkout flow does not require email, or if users skip newsletter consent, you can still capture their contact post-purchase. This can be done using an embedded widget or popup on the thank-you page, offering future perks in exchange for opt-in.

You can also reinforce list growth by including opt-in prompts in confirmation emails or account setup flows. Use this post-purchase email signup popup to convert more customers into long-term subscribers.