Grow your email list and generate qualified leads with this customisable email signup popup form. This Capture is designed to convert website visitors into subscribers by offering a compelling call to action and a seamless user experience.

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Email Signup Popup

A strong, engaged email subscribers list is one of the most powerful marketing assets any business can have. With this email signup popup, you can easily collect email addresses, build lasting relationships, and drive long-term sales through email marketing.

Use this popup to:

Grow an email list of engaged users
Promote your products and updates to potential customers
Improve conversion rates with targeted signup forms
Offer discounts or lead magnets in exchange for emails
Build trust with GDPR-compliant sign up forms

This Capture is ideal for ecommerce sites, content marketers, and any business that wants to generate leads and stay in touch with their audience.

Template Features

Eye-catching email signup popup with custom CTA
Mobile-optimised for online shoppers on any device
GDPR-compliant email collection fields
Compatible with major email service providers
Optional incentive: discount codes or freebies
Easily embedded on any landing page
Full control over text, style, and form fields

Who Should Use This Template

This template is designed for:

Brands looking to grow an email list
Ecommerce stores seeking more email subscribers
SaaS products building lead funnels
Blogs and publishers offering newsletters
Startups improving lead generation strategy

Whether you are launching a new marketing campaign or just want to improve your opt-in rates, this email signup popup helps maximise ROI from your website visitors.

Integration Support

Easily connect this Capture to your preferred platform via Gleam’s integrations:

Official Gleam Documentation

Frequently Asked Questions

To use email marketing effectively, focus on building a quality list and sending targeted, valuable content.

Email marketing supports inbound growth by nurturing leads, educating prospects, and converting them into customers.

You can collect emails for marketing using opt-in forms, gated content, and online contests or giveaways.

An opt-in email list comprises users who have explicitly granted permission to receive your emails, typically through a sign-up form or landing page. Click to understand how to build a compliant and engaged subscriber list.

Single opt-in adds users instantly, while confirmed opt-in requires email verification before adding them to your list. Click to compare both methods and decide which is right for you.

Integrations

Acoustic Campaign

Active Campaign

Autopilot

Aweber

Benchmark Email

Campaigner

Campaign Monitor

Constant Contact

ConvertKit

Customer.io

Drip

E-goi

Emma

GetResponse

HubSpot

iContact

Infusionsoft by Keap

Klaviyo

Mailjet

Marketo

OntraPort

Sailthru

SendGrid

Sendlane

Vero

Zapier

Mad Mimi

Mailchimp

MailerLite

Omnisend

Salesforce Marketing Cloud

Sendy

Shopify

Unbounce

Vision6

Webhooks

Zoho Campaigns

Help

See all

9 Ways To Grow Your Email List With Gleam

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How to Use This Email Signup Popup Template

Setup Your Capture
- In the Capture builder, select Type: Email and choose Email Signup as the user action.
- Add the appropriate form fields to collect email addresses, names, or other contact information.
Customise Your Design
- Edit the layout, CTA copy, and colour scheme to match your branding.
- Use contrasting colours and a strong call to action button (e.g., "Join Now", "Get My Code", "Subscribe & Save").
- Reference: ➡ Learn How to Customise Your Capture’s Design
Target the Right Visitors
- Use Behavioural Rules to display your popup form based on scroll percentage, exit intent, or specific page URL.
- For example: show your form when users visit the blog or spend more than 10 seconds on site.
- Reference: ➡ Gleam’s Behaviour Rules
Post Capture Messaging
- Customise the Thank You message with a success confirmation and next steps.
- Optionally redirect users to a special offer or landing page.
Connect Your Email Provider
- Choose your email service (e.g., Mailchimp, Klaviyo, Hubspot) and map the form fields.
- Ensure new email subscribers are added directly to your email list.
- Reference: ➡ Email Provider Integrations
Install the Capture
- Add the Gleam JavaScript snippet to your website before the closing </body> tag.
- Once published, the popup will begin collecting leads in real time.
- Reference: ➡ Capture Installation Guide