What Types of Lead Capture Forms Can I Use With Gleam?

Gleam offers multiple lead capture formats designed for different stages of the customer journey. Whether you want to capture first-time visitors or convert high-intent users, you can choose the format that best matches your goal.

You can use:

• Entry, scroll, or exit-intent popups
• Floating bars and tabs for subtle promotions
• Spin-to-win wheels to gamify discounts
• Embedded forms on landing pages or blogs
• Full-screen overlays for major announcements
• Countdown and coupon-based captures

Each format can be styled and targeted based on user behavior, device, location, or traffic source, allowing you to create seamless lead capture experiences.

The Layout Tab is where you configure the structure of your Capture. Here you can:

• Give your Capture a name
• Choose your Capture Type
• Select a Layout
• Choose a Variation

Once a Variation is selected, additional configuration options become available depending on the type.

Best for low-friction lead generation.

Use this when you want to:

• Grow your email list quickly
• Offer discounts or coupons
• Register users for webinars
• Gate content like whitepapers

Use this when personalisation matters. Gleam automatically handles syncing first name or full name with your email provider.

Often overlooked, this option lets you:

• Redirect users to competitions
• Announce sales
• Highlight product availability
• Personalise site messaging

Some variations allow a conversational opt-in, giving users a clear accept/decline choice.

Two-step forms let you:

• Ask a qualifying question first
• Then collect email on step two

This improves engagement while keeping forms short.

If you're using a Coupon Capture, an additional Coupon tab appears in the Design section.

You can:

• Add a single unlimited coupon
• Upload individual coupon codes (ends when exhausted)
• Control how coupons are revealed

Countdown Captures create urgency by adding a time-based trigger to your offer.

You can:

• Set timezone
• Define exact expiration time
• Align countdowns with flash sales or launches

By combining layout flexibility, targeting rules, and behavioural triggers, Gleam enables highly tailored lead capture flows that adapt to your campaign goals and audience behavior.