Blog Subscriber Popup

Grow your audience and convert casual readers into blog subscribers with this high-converting popup template. Designed to trigger at the right moment, this Capture helps you collect email addresses from users already engaged with your blog content — so you can keep them coming back for more.

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Blog Subscriber Popup

This popup works best on blog posts, author bios, and scroll-heavy pages. Use it to promote newsletters, lead magnets, or gated content that drives blog growth and strengthens your email marketing funnel.

Template Features

Display popup after scroll or on specific blog URLs
Customisable copy, images, colours, and signup form fields
GDPR-compliant email capture with opt-in checkbox
Seamless email integration with autoresponders and segmentation
Target rules exclude existing subscribers or users who dismissed the popup
Mobile-optimised and responsive layout

Whether you publish long-form guides or short updates, this popup template gives you the tools to grow a blog, nurture your target audience, and build a loyal subscriber base.

Benefits of Using a Blog Subscriber Popup

A good subscriber popup doesn't interrupt — it complements the reading experience. This template is ideal for:

Collecting leads from high quality content
Building a dedicated email list for regular updates
Re-engaging users across your social media platforms
Increasing brand visibility across search engines and inboxes
Creating a natural path from blog reader to newsletter subscriber

Who Should Use This Template

This Capture template is perfect for:

Content marketers running email campaigns
Bloggers looking to promote great content and increase reach
Publishers growing lists for guest posts, events, or guides
Ecommerce brands using content to drive conversion
Anyone looking to promote their blog with an opt-in flow

If you already have an existing blog, this is a powerful way to turn passive traffic into active readers.

Integration Support

This template integrates with:

You can also connect it to your CRM or newsletter tool to tag and nurture subscribers.

Official Gleam Documentation

Frequently Asked Questions

Use popups and lead magnets like checklists or newsletters to grow your blog list. Expand this FAQ to discover subscriber growth tips that actually work.

Use short, benefit-driven CTAs like “Subscribe for Free” or “Get Weekly Tips.” Expand to see which CTA styles drive the most conversions.

Show your popup when users scroll 50% or try to exit a blog page. Expand to learn how to trigger your popups at the perfect moment.

Blog popups capture emails from your most engaged readers. Click to learn how to turn blog visitors into long-term subscribers.

Use tools like Gleam to collect emails and promote blogs with smart popups. Expand this FAQ to see which tools help you grow faster.

Integrations

Active Campaign

Benchmark Email

Campaign Monitor

Constant Contact

ConvertKit

Drip

Emma

Klaviyo

Mad Mimi

Marketo

Omnisend

OntraPort

Sendlane

Acoustic Campaign

Autopilot

Aweber

Campaigner

Customer.io

E-goi

GetResponse

HubSpot

iContact

Infusionsoft by Keap

Mailchimp

MailerLite

Mailjet

Sailthru

Salesforce Marketing Cloud

SendGrid

Sendy

Shopify

Unbounce

Vero

Vision6

Webhooks

Zapier

Zoho Campaigns

Help

See all

How to Run a Successful Blog Giveaway

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How to Set Up Your Blog Subscriber Popup

Name Your Campaign and Choose a Layout
Title your campaign (e.g. “Blog Subscriber Popup”) and choose a layout that suits your blog theme. Use a visually clean popup or bar style depending on your site structure.
Customise Your Design and Form Fields
Edit your popup to match your brand — change fonts, colours, and layout. Add form fields for email addresses (or optional name), and include a clear CTA button like “Subscribe to Our Blog” or “Join the Newsletter”.
➡ Learn How to Customise Your Capture’s Design
Apply Targeting Rules and Behavioural Triggers
Target users who have scrolled 50% or more on a blog post, and exclude users who already subscribed or dismissed the popup. You can also restrict the popup to specific URLs with /blog or author-bio.
➡ Set Targeting Rules
➡ Use Browser-Based Rules
Connect to Your Email Platform
Sync your Capture with your preferred email provider (e.g. Mailchimp, ConvertKit) so that subscribers are instantly added to your email list. Use this integration to send email campaigns, welcome messages, or lead magnets.
➡ Connect Your Email Provider
Set Post-Capture Settings
After submission, show a thank-you message and automatically tag or segment the lead in your connected platform. You can also use a redirect to send users to a confirmation or landing page.
➡ Setup Post-Capture Actions
Install and Launch
Use Gleam’s one-line JavaScript embed to install your popup across your existing blog or specific blog templates.
➡ Install Your Capture