What Should I Include in an Opt-In Form?
our opt-in form should explain what users are signing up for, link to your privacy policy, and use a clear CTA. Click to explore what makes opt-in forms convert better.
our opt-in form should include a simple explanation of what people are subscribing to — like a newsletter, a discount, or early access to a campaign. Transparency builds trust and improves conversions.
Include a link to your privacy policy and obehaviournly collect necessary data (e.g. email address). This ensures compliance with laws like GDPR and lowers friction for first-time visitors.
Use a bold call-to-action button and a compelling headline. With Gleam, you can design mobile-friendly opt-in forms and set them to appear based on behavior triggers like time on page or exit intent.
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How Can I Improve My Opt-In Conversion Rates?
Offer valuable incentives, time your form triggers, and segment by source to grow your list faster. Click to discover how to boost opt-in rates with Gleam’s smart targeting.