Where Should I Send Users to Leave a Review?

To build credibility, always direct customers to review platforms where your business already has visibility and a consistent history of feedback.

Common review destinations include:

  • Google Reviews
  • Trustpilot
  • Facebook Reviews
  • Yelp

Choosing a platform where your audience already searches for feedback helps consolidate social proof instead of scattering reviews across multiple sites.

With Gleam, you can trigger a review request at the right moment in the customer journey. Using the Post-Capture Setup, you can configure a popup that redirects users directly to your review page after purchase or confirmation.

If you want to increase review volume more aggressively, you can use the Visit Action inside a giveaway or rewards campaign. This allows you to send participants directly to your review provider link while tracking engagement.

Visit Action redirecting users to a review provider

You can also use a dedicated review capture template to streamline the process.

The key is timing and relevance. Ask for reviews after a positive interaction and keep the request simple, clear, and direct.