What Are the Best Types of Campaigns for Fundraising?
It depends on how you're raising the money. Most fundraisers are either rewards-based crowdfunding (Kickstarter, Indiegogo), where backers get something for their pledge, or donation-based (GoFundMe, a charity appeal), where people give to a cause. A giveaway helps both, but it does a different job in each.
Here the giveaway finds backers. Run one before launch to build an email list you can message on day one, then another while you're live to send traffic to your project page. Our Kickstarter Action plays your project video in the widget and sends entrants to your page (there's an Indiegogo one too).
Here the giveaway spreads the story. A cause people care about gets passed on, so add Viral Share, which gives entrants extra entries when a friend enters through their link.
Keep entry free. If an Action asks for a pledge or donation, tick A Purchase or Donation is Required to Complete This Action on it, and we add a free way to enter to your Terms & Conditions where No Purchase Necessary laws apply. This isn't legal advice, so check the rules where you're running it.
Still choosing a model? Stripe's guide to crowdfunding types compares them.