Running a Kickstarter campaign? This Gleam template helps you launch a high-impact Kickstarter giveaway that boosts visibility, builds your email list, and finds new backers by giving them a compelling reason to engage.
Running a Kickstarter campaign? This Gleam template helps you launch a high-impact Kickstarter giveaway that boosts visibility, builds your email list, and finds new backers by giving them a compelling reason to engage.
Whether your crowdfunding project is in pre-launch or already live, you can give away an early release, exclusive merch, or a special-edition reward to those who complete key actions like joining your email waitlist, visiting your project on Kickstarter, following you on social media, or referring friends.
This is one of the most effective ways to draw attention, gather leads, and build momentum toward your funding goal — especially when traditional ads are expensive and crowded. Use this template to create a giveaway that supports a successful Kickstarter campaign from day one.
Use this template during the pre-launch phase to build your audience early. Combine with Viral Shares to increase your reach via referrals.
This template is ideal for:
To create a Kickstarter campaign, you need an idea, a funding goal, and a compelling pitch with visuals and rewards.
Promote your Kickstarter by building an audience early, engaging on social media, and encouraging referrals.
Set Your Campaign Goal
Define your goal: build pre-launch buzz, grow an audience, or increase pledges. Choose a reward that will excite your target audience.
Customise Entry Actions
Use the Kickstarter visit and email list actions, and add bonus tasks like following on X or sharing with friends and family.
➡ Explore all actions
Design the Campaign
Highlight your product, prototype, or teaser. Use compelling CTAs like “Get early access” or “Win a special edition before launch.”
➡ Design your capture
Add Entry Restrictions or Conditions
Include terms and conditions, regional eligibility, prize timelines, and when the giveaway winner will be announced.
Install or Host the Giveaway
Embed on your giveaway landing page, blog, or use Gleam’s hosted URL. Link it from Kickstarter updates or social media channels.
➡ Installation methods
Promote the Giveaway Across Channels
Share via X (Twitter), Instagram, Facebook, your Kickstarter page, and email. Use countdown timers and scarcity to create urgency.
Choose and Announce Winners
Use Gleam’s draw tool to choose winners, and follow up with email and a public post to drive more interest and engagement.
➡ Draw winners
Running a Kickstarter campaign? This Gleam template helps you launch a high-impact Kickstarter giveaway that boosts visibility, builds your email list, and finds new backers by giving them a compelling reason to engage.