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Promote Your Kickstarter Campaign

Running a Kickstarter campaign? This Gleam template helps you launch a high-impact Kickstarter giveaway that boosts visibility, builds your email list, and finds new backers by giving them a compelling reason to engage.

Whether your crowdfunding project is in pre-launch or already live, you can give away an early release, exclusive merch, or a special-edition reward to those who complete key actions like joining your email waitlist, visiting your project on Kickstarter, following you on social media, or referring friends.

This is one of the most effective ways to draw attention, gather leads, and build momentum toward your funding goal — especially when traditional ads are expensive and crowded. Use this template to create a giveaway that supports a successful Kickstarter campaign from day one.

Tip

Use this template during the pre-launch phase to build your audience early. Combine with Viral Shares to increase your reach via referrals.

Template Features

  • Kickstarter visit and pre-launch email collection actions
  • Incentivise social follows, video views, referrals, and more
  • Embed on a landing page, Linktree, or your own website
  • Fully mobile-optimised, GDPR-compliant, and shareable
  • Great for tech, design, games, or creative campaigns
  • Compatible with most major crowdfunding platforms

Benefits

  • Promote your Kickstarter campaign with giveaways that convert
  • Build a highly targeted email list of potential backers
  • Encourage participants to spread the word via referrals
  • Turn early interest into actual pledges
  • Reach your funding goal faster with more eyes on your pitch
  • Complement your overall marketing strategy

Who Should Use It

This template is ideal for:

  • Creators and inventors launching a new crowdfunding project
  • Startups using giveaways as part of their Kickstarter marketing strategy
  • Pre-launch teams collecting emails before going live
  • Campaigns on crowdfunding platforms like Indiegogo or GoFundMe
  • Any team looking to run a successful Kickstarter campaign

Integration Support

Official Gleam Resources

Frequently Asked Questions

How Do You Create A Kickstarter Campaign?

To create a Kickstarter campaign, you need an idea, a funding goal, and a compelling pitch with visuals and rewards.

How Do You Promote A Kickstarter Campaign?

Promote your Kickstarter by building an audience early, engaging on social media, and encouraging referrals.

How Much Does Kickstarter Take In Fees?

Kickstarter charges a 5% platform fee, plus payment processing fees of 3–5% per pledge. Use this to calculate your true goal and expected payout.

How Do You Get More Backers On Kickstarter?

Get more backers by building an audience in advance, showcasing your product clearly, and making it easy to share.


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How to Set Up This Kickstarter Campaign Giveaway Template

  1. Set Your Campaign Goal
    Define your goal: build pre-launch buzz, grow an audience, or increase pledges. Choose a reward that will excite your target audience.

  2. Customise Entry Actions
    Use the Kickstarter visit and email list actions, and add bonus tasks like following on X or sharing with friends and family.
    Explore all actions

  3. Design the Campaign
    Highlight your product, prototype, or teaser. Use compelling CTAs like “Get early access” or “Win a special edition before launch.”
    Design your capture

  4. Add Entry Restrictions or Conditions
    Include terms and conditions, regional eligibility, prize timelines, and when the giveaway winner will be announced.

  5. Install or Host the Giveaway
    Embed on your giveaway landing page, blog, or use Gleam’s hosted URL. Link it from Kickstarter updates or social media channels.
    Installation methods

  6. Promote the Giveaway Across Channels
    Share via X (Twitter), Instagram, Facebook, your Kickstarter page, and email. Use countdown timers and scarcity to create urgency.

  7. Choose and Announce Winners
    Use Gleam’s draw tool to choose winners, and follow up with email and a public post to drive more interest and engagement.
    Draw winners

Pro
Promote Your Kickstarter Campaign

Running a Kickstarter campaign? This Gleam template helps you launch a high-impact Kickstarter giveaway that boosts visibility, builds your email list, and finds new backers by giving them a compelling reason to engage.

Run Your Own Giveaway Today

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