What’s the Best Way to Promote a Giveaway on Social Media?

Promote it where your audience already is, in the format that platform favours, and send everyone to one link.

1. Post natively. Use Reels, Stories and pinned posts. Show the prize in the first second and say how to enter in one line.
2. Use one link. Open your Competition's Promote tab. Copy your landing page link, or post it straight from the share row to X, Facebook, LinkedIn, WhatsApp, Messenger, Reddit, Bluesky, Telegram, Pinterest or email.
3. Add a bio link. In the promotion checklist, open Add Link to your Bio. Instagram doesn't allow clickable links in captions, so point people to your bio.
4. Use the QR code. Download it from the Promote tab for flyers, packaging or event signs.
5. Reward sharing. Add Viral Share so entrants earn entries when a friend enters through their link.
6. Post again after launch. Our docs suggest scheduling content soon after you go live, when new followers arrive.
7. Announce winners publicly. It builds trust for your next campaign.

Each platform has its own promotion rules, so check them before you post. Some networks don't let us give entries for a plain share.

See also: Article #3677