How Long Should My Holiday Giveaway Run?

Question

Accepted Answer

As a rule of thumb, 5 to 7 days suits a flash holiday giveaway and 2 to 4 weeks suits one with a bigger prize or ad budget.

Match the length to how much time you have to promote.

5 to 7 days for a last-minute holiday promotion
10 to 14 days if you have an ad budget or partners
3 to 4 weeks if you're building anticipation for a bigger prize

Finish early enough that you can draw, contact winners and ship before the holiday.

Set it up on the Setup tab with the Starts and Ends fields. The Quick Duration buttons run from 1 Day to 3 Months and finish at 11:59PM on the last day, and you can change the dates later. For a long holiday run, offer daily winners. You can draw from the Winners tab while the campaign is live, as in our Daily Giveaway template or the 12 Days of Christmas template.