Can I Use a Vacation Sweepstakes to Promote a Booking.com Listing?
If you list properties or travel offers on Booking.com, a vacation sweepstakes gives you a low-friction way to attract attention during high-intent travel seasons. These campaigns work especially well around holidays and summer travel windows, when people are actively planning trips.
A sweepstakes helps convert interest into action by rewarding engagement instead of relying solely on paid ads. Participants enter for a chance to win a travel-related prize while discovering your listing and brand along the way. This makes the approach effective for hosts, property managers, and affiliates seeking incremental visibility.
You can structure the sweepstakes around a few high-value actions. A Visit Action can send participants directly to your Booking.com listing, increasing qualified traffic. You can also include social follows or shares to extend reach, and collect email addresses for future retargeting or seasonal promotions.
Because sweepstakes reward curiosity rather than requiring immediate purchase, they feel natural in the travel discovery phase. This makes them well suited for affiliates or hosts who want exposure without discounting rates or competing directly on price.
For holiday and summer travel promotions, a ready-made sweepstakes template helps you launch quickly and stay relevant during peak booking periods.
Using a vacation sweepstakes to promote a Booking.com listing allows you to drive traffic, capture future demand, and stay visible throughout the travel planning cycle.