How Can Disqus Comments Help Grow My User Base?

Commenters are already your most engaged readers. A Gleam Competition with a Disqus Action rewards them for commenting, and you get each one's name and email in return, because every Competition asks for both.

To set it up:

1. Create a Competition and go to the How to Enter tab.
2. Add the Disqus Action and paste the post into Article URL. Disqus has to run on that exact URL, and it has to match the page.url in your Disqus setup.
3. Add Subscribe to a Newsletter so entrants who opt in reach your email list.
4. Add Viral Share so entrants earn more entries for bringing friends.
5. Embed the Competition on the post itself.
6. To learn what gets comments, run it on two posts with a different prize or prompt, then compare entries on each Competition's Actions / Entries tab.

We check each comment exists before giving the entry, so nobody gets it without commenting.

Ask for a comment that adds something, like the tip from the post they'd try first or "Which of these 25 hacks would you try first?" A prompt that gets "great post!" fills the thread without building a community anyone wants to come back to.