What’s the Best Way to Use Disqus for Growth Hacking?

Disqus is a powerful growth signal because users who leave comments are already engaged. The best growth hacking strategy is to capture that intent at the moment it peaks, right after someone submits a comment on your content.

Using Gleam, you can connect a follow-up action to Disqus engagement, such as triggering a popup or redirect that offers a discount, ebook, trial, or next-step action related to what the user just commented on. This keeps the experience contextual and relevant rather than intrusive.

This approach aligns closely with Sean Ellis’s growth hacking framework: run fast experiments, optimize for conversion rate, and build feedback loops. By redirecting users post-comment, you can test different offers, CTAs, or value propositions and quickly learn what resonates.

It also scales well. Growth marketers often A/B test which redirects or popups generate the most opt-ins, helping convert commenters into email subscribers or leads while preserving a clean reading and commenting experience.

Gleam supports this flow with a dedicated Disqus Comment action. This action tracks when a user comments on a specific article and unlocks an entry or follow-up step based on that interaction.

Setting up the Disqus action is straightforward. You simply enter the URL of the article you want users to comment on, and Gleam automatically links the action button to that page when saved. This makes it easy to deploy comment-driven campaigns without custom development.

By combining Disqus engagement with post-comment offers, you turn discussion into a growth engine that captures intent, tests messaging, and feeds qualified users into your funnel.