Can I Use a Dry July Challenge Giveaway to Raise Funds?
Dry July campaigns are often used to raise funds for cancer services, wellness programs, or community initiatives. A giveaway layered on top of the challenge gives participants a clear incentive to take part while keeping the focus on purpose and impact.
You can structure a Dry July giveaway to reward different types of contribution. Common approaches include recognising the participant who raises the most funds, highlighting the most inspiring personal story, or rewarding consistent engagement throughout the month.
Video-based entries work well for fundraising challenges. Participants can share short clips explaining why they are taking part in Dry July and include a link to their personal fundraising page. This turns each entry into a shareable moment that supports both awareness and donations.
Gleam provides a ready-made template designed specifically for Dry July challenges, making it easy to collect entries, highlight stories, and manage participation throughout the campaign.
To encourage fundraising directly, you can add a Visit Action that sends participants or voters to an external fundraising page. This makes donating part of the campaign journey without requiring payments inside the giveaway itself.
Spotlighting fundraisers increases motivation and visibility. Featuring top contributors on your voting page, in post-campaign emails, or in a recap blog post helps recognise effort and encourages others to support the cause.
Combining purpose with incentive keeps the campaign meaningful. When participants feel their actions contribute to real-world impact, engagement remains high while fundraising goals stay front and centre.