How Can Giveaways Support a Small Business Marketing Plan?
Giveaways help small businesses engage audiences, expand social reach, and collect leads — all without a large advertising budget.
Giveaways are one of the most cost-effective tools in a small business marketing toolkit. They drive organic engagement by incentivizing shares, likes, follows, and email signups, helping businesses grow their brand awareness without depending solely on paid ads.
They also allow you to collect high-intent leads for future email marketing, retargeting, or product launches. Whether you’re a local boutique or an online service, giveaways introduce your brand to new customers in a way that feels fun and valuable rather than promotional.
Using a platform like Gleam, small businesses can create branded campaigns with verified entry actions, track performance, and even integrate with CRMs like Hubspot and email tools for follow-up marketing.
See Next Article
Should I Include Giveaways in a Marketing Plan Regularly?
Yes — running giveaways consistently helps you build brand momentum, keep audiences engaged, and align campaigns with long-term marketing goals.