How Do You Run an Online Giveaway?

Question

Accepted Answer

To run an online giveaway, choose a prize, define entry actions, build a landing page with Gleam, and promote it across email and social media.

Running an online giveaway is a simple and scalable way to generate leads, grow your audience, or launch a product. Start by selecting a relevant prize and defining entry actions — such as signing up, following, or sharing — that align with your campaign goals.

You'll need a dedicated page to host your giveaway. With Gleam, you can launch a hosted landing page in minutes, complete with fraud protection, automated winner selection, and integrations with your email provider or CRM.

To drive traffic, promote your giveaway via email, social media, popups, and paid ads. The key is to make participation easy, communicate urgency with a deadline, and follow up with participants once the giveaway ends.