How Do You Do A Social Media Giveaway?

A social media giveaway needs a goal, a prize, rules and a place to collect entries. Here's the order that works.

1. Pick a goal. Followers, email subscribers or traffic. One goal keeps the entry list short.
2. Choose a prize your audience wants. Pick something that attracts the people you want to keep.
3. Create a Competition. Start from a template and set your prize on the Prizes tab.
4. Add entry methods. On the How to Enter tab, add the Actions that match your goal, such as Follow on Instagram, Visit a page or Subscribe.
5. Set dates and Terms. Use the Setup tab. We generate your Terms & Conditions, and you can edit the details.
6. Share it. The Promote tab has a checklist, including a link for your bio. The share row posts to X, Facebook, LinkedIn, WhatsApp and more.
7. Draw winners. When the campaign ends, draw winners and announce them.

Each platform has its own promotion rules, so read the one you're using before you launch. Some Actions, like Follow on Instagram, can't be verified automatically, so check winners before you announce.