How Can I Increase Sales on Etsy With Contests?

A giveaway won't make sales on its own, but it can put your listings in front of new people and give them a reason to buy now. Build it so every entry moves someone closer to your shop:

1. On the How to Enter tab, add a Visit a Page Action for each listing you want seen.
2. Add a Subscribe to a Newsletter Action, so you can email entrants when you launch something new.
3. Create a promo code in Etsy, then add a Coupon Action to hand it to entrants who complete your Actions. The Coupon Action is on the Business Plan and above.

The code does the selling. Entrants get it straight after entering, while they're already looking at your products, and a discount gives them a reason not to wait for the draw.

Here's an Etsy giveaway template you can copy and edit:

Set your promo code up before you launch, with a limit of one use per buyer so it isn't shared around. Etsy explains how in its own help centre: