Why Run a Competition on LinkedIn?

Q: Why Run a Competition on LinkedIn?

Competitions help you grow reach, leads, and engagement on LinkedIn. Click to learn why giveaways work in B2B marketing. Running a LinkedIn competition helps build your professional audience. It drives brand visibility, grows your company page, and encourages thought leadership in your niche. Use contests to: Promote webinars, case studies, or reports Reward users who follow or share your page Generate leads with opt-in campaigns Build relationships with B2B buyers Gleam’s LinkedIn Giveaway Template makes setup simple, combining platform-specific actions with referral growth tools.

Published on July 22, 2025

Running a LinkedIn competition helps build your professional audience. It drives brand visibility, grows your company page, and encourages thought leadership in your niche.

Use contests to:

Promote webinars, case studies, or reports
Reward users who follow or share your page
Generate leads with opt-in campaigns
Build relationships with B2B buyers

Gleam’s LinkedIn Giveaway Template makes setup simple, combining platform-specific actions with referral growth tools.