Why Run a Competition on LinkedIn?
Not on LinkedIn itself, but LinkedIn is a good place to promote one. LinkedIn's Professional Community Policies say: "You may not use LinkedIn to hold lotteries, contests, sweepstakes, or giveaways." Host the competition on your own site or a Gleam landing page and share the link in your LinkedIn posts.
LinkedIn is where B2B buyers, industry partners and decision-makers already read. A competition gives you a reason to put your link in front of them.
- Leads from email signups on your landing page
- Traffic to a product launch, case study or report
- Registrations for a webinar
- Referrals when entrants invite colleagues
LinkedIn doesn't spell out how it treats an off-platform promotion, so we recommend you keep the competition itself away from it:
- If you add a LinkedIn Follow or Share Action, you're responsible for following LinkedIn's rules
- Don't run comment-to-win posts or draw winners from LinkedIn post engagement
- Say in every post that LinkedIn isn't sponsoring, endorsing or administering the promotion