Why Run a Secret Santa Giveaway?

A Secret Santa structure doubles the perceived value of your prize, prompting entrants to tag friends and spread the word. This lifts reach and lowers acquisition costs compared to one‑winner formats.

It also accelerates email and first‑party data growth via subscribe, while viral share compounds word‑of‑mouth. The festive framing increases intent to participate and redeem seasonal offers.

For rollout and amplification tactics across channels, follow best practices in contest promotion and tie your campaign into holiday funnels for timely conversions.