Will a Giveaway Help With Referral Traffic?

Yes, if you reward referrals. With Viral Share (Pro Plan and above), each entrant gets a unique link and earns entries when a friend enters through it, not for sharing it.

To set it up:

  1. On the How to Enter tab, add Viral Share and set how many entries each referral is worth.
  2. Set a referral limit per entrant if you want one.
  3. Choose the sharing options, such as email, X, Facebook, Bluesky and WhatsApp.
  4. Add at least one other Action, because entrants aren't entered until they complete one.
Viral Share Action settings with Worth # entries, a referral Limit and Sharing Options

Two reports tell you different things. The Viral Share report shows the referrals your entrants brought in. The Referrers report (Business Plan and above) shows which sites and landing pages sent visitors to your campaign, including partner links tagged with query strings.

Show the reward in the Action's title, like "5 entries for every friend who enters". Entrants won't share for a reward they can't see.

What Is The Viral Share Action And How Is A Referral Counted?

Viral Share gives every entrant a unique link and awards bonus entries when someone who used that link enters. Gleam counts the referral when the referred person enters, never at the click. Read how the funnel is measured.

How Many Entries Should A Referral Be Worth?

Set it above 1, and 5 is typical. A bigger award barely moved referrals (8.4% of entrants against 8.0%). Where you place the action mattered more.