How Do I Track and Split Leads in a Co-Marketing Campaign?

Give each partner their own link to your campaign, then split the entries by the link each entrant arrived on.

1. Add a query string to the link each partner shares, like ?ref=partnera and ?ref=partnerb.
2. Open your Competition's Referrers report to see which landing pages and referring sites drive traffic and entries.

3. Export your entries as a CSV. On the Business Plan & above, the export includes Landing Page URL and Referring URL columns, so you can filter on each partner's query string.
4. Send each partner their share of the export.

On lower plans the export doesn't include those columns, so the simplest split is a separate Competition for each partner.

Expect some untagged entries. Someone who arrives through a friend's referral link or types your URL in won't carry a partner's tag, so agree up front how you'll split those.

A lead only belongs to a partner if the entrant agreed to it. Name every brand in your Subscribe Action's description and in your Terms & Conditions.