How Do I Collect Opt-Ins for Brand Partners in a Giveaway?

If you are partnering with other brands for a giveaway and need to collect email opt-ins for them, the recommended method is to use Gleam’s Subscribe to Newsletter action. This action is available on Pro Competitions (and higher, depending on integration requirements) and provides a compliant, single-click opt-in experience.

The action uses the participant’s login details, so they do not need to manually re-enter their name or email address. If you connect an integration, the data is automatically sent to your email platform or CRM via API. You can learn more about this action here: Subscribe to Newsletter.

It is important to clearly disclose that users are opting in to third-party email lists and, where appropriate, include links to each brand’s privacy policy.

There are three common ways to structure brand partner opt-ins:

1. Manual Export & Share
You can use the Subscribe to Newsletter action without an integration and clearly state that entrants are opting in to receive emails from your brand partner(s). After the campaign ends, export the collected data as a CSV file and securely share it with each partner so they can import it into their own email platform.

2. Dual Integrations in a Single Action
You can configure two different integrations within one Subscribe to Newsletter action, allowing data to be sent to both email lists automatically. This only works if the integrations use different providers (for example, Mailchimp and Klaviyo).

3. Separate Opt-In Actions (Recommended for Compliance)
You can create separate Subscribe to Newsletter actions for each brand partner. This gives users distinct opt-in choices and ensures each partner receives its own dataset. In this setup, both brands can use the same email provider if needed, as each action can use its own API key.

If you are running a joint campaign, you may also find our guide on partnership campaigns helpful: Running Joint Giveaways.