Does Form Length Impact Contest Conversion Rates?
Yes — longer forms often reduce entry rates. Click to learn how keeping your form short can increase conversions.
Form length has a significant impact on conversion rates. According to a HubSpot study, reducing the number of form fields from four to three can increase conversion rates by as much as 50%.
For giveaways, users expect fast entry experiences. Lengthy forms create friction and increase abandonment rates, especially on mobile devices. By simplifying your form — such as requesting just an email — you remove barriers and encourage more users to enter.
Use Gleam’s Entry Methods alongside optional Bonus Actions to collect more data after the initial signup when engagement is already high.
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What Is the Ideal Number of Form Fields for a Giveaway?
Keep your giveaway entry form to 1–3 fields max. Click to learn why short forms convert better and how to collect data post-entry.