How Do I Balance Incentives For New Vs Existing Customers?

Question

Accepted Answer

Split your sales promotion into two tracks: capture and welcome new customers, while offering loyalty-minded perks to existing customers. Use segmented actions and controlled coupons to build customer loyalty.

Design a unified campaign that personalises rewards by segment. The Sales Promotion Reward lets you run one hub with different unlock rules per audience.

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Identify Segments Early. Require Join Our Weekly Newsletter and tag “new” vs “returning” at signup to tailor sales promotion strategies.
Control Each Perk. Set code pools and expiries in Configure Reward so welcome discounts differ from loyalty bundles.
Nudge Toward A Second Purchase. Send segmented follow-ups using the Lead Generation Guide to extend value long term.