How Do I Use Coupons Without Killing Margin for Smart Gadgets?
Position coupons around high-margin items (straps, chargers, cases) or bundles instead of the device itself. The iPhone Giveaway is a strong magnet for list growth while you convert with carefully scoped coupons in follow-ups.
Reveal incentives with the Coupon Action and limit stacking. Add “new vs. existing” rules, set order minimums, and align expiries with payday or promo weekends for urgency.
Protect against abuse with the Secret Code Action tied to receipts. This ensures coupon unlocks are linked to real purchases and helps model LTV uplift by cohort.