How Can I Get More Traffic to My Website Using a Giveaway?
A giveaway sends traffic where you point it. The two actions that matter are:
- Visit. Paste the URL of the page you want entrants to see, such as a product page or a launch post, and entrants get their entry after they've been there. On the Pro Plan and above, you can require a delay before they continue, or ask a question about the page.
- Viral Share. Each entrant gets a unique link, and they earn entries when a friend enters through it. That brings friends of your entrants to your giveaway.
Add both on the How to Enter tab. Put Visit near the top of the list so most entrants complete it.
Then promote the campaign. Your landing page, your embed, an email to your list and a post on each channel all bring people to it. The Promote tab gives you a promotion checklist with ready-made emails and embed code.
Check your reports for the pages entrants visited and the referrers that sent them. That tells you which channel is worth more effort next time.
Our launch guide shows how a giveaway fits into lead generation.
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Can I Track How Many Referrals a User Brings?
Yes, Gleam tracks referrals by user. Click to learn how Viral Share lets you reward users who bring friends.