Create a Coupon in Gleam Rewards

Coupons are one of the simplest ways to drive sales. We built the Gleam coupon widget so people complete an action on your site or social channels before they unlock their discount. That way you:

• Keep people on your own site instead of sending them to coupon websites
• Turn more visitors into customers
• Grow your social following
• Collect customer feedback
• Share the same coupon with publishers and bloggers

The coupon widget is the part of Gleam your customers see. It tells them how to unlock your discount and what the discount is.

1. The title of your coupon, which you set during setup.
2. The feature image, which you can create yourself or take from the basic template.
3. The description. Leave it blank and we generate one from the number of actions needed to unlock.
4. The unlock actions, meaning what you want people to do to unlock the coupon code.
5. The unlock status. While the coupon is locked, we show people how many more actions they need to complete.

To create a coupon reward, you first need to Add a Site. Each site has access to our apps, and you can switch between sites using the site dropdown in the left menu.

To create a new reward:

1. Make sure you are on the correct site
2. Click Rewards in the left navigation
3. Click New Reward, then start from a template or from scratch

Here is the full setup on video, using our Email Signup Coupon template from start to finish:

Once you start a new reward, you land on the settings page:

• Reward Name: helps you identify the reward. It doesn't appear in the widget, but it may appear in activation emails your customers receive.
• Start/End Date: set your start and end dates with the date picker. Click the green time icon to set hours and minutes.
• Timezone: sets the time zone your reward runs in.
• Allowed Locations: by default, anyone in the world can redeem your reward. Restrict redemptions to specific countries here.

Here is what people see when they view a reward that is restricted to other countries:

We support a range of actions, and each one has its own documentation in the left menu. Balance what you ask people to do against what you give them in return.

Select one of the supported actions from the list:

Reorder the actions by dragging and dropping them:

Once you've added your redemption methods, add your coupons to Gleam.

1. Name / Title: appears in the header of your coupon, so describe the discount as clearly as you can (for example, 10% Off Your Order).
2. Actions Required: choose how many actions people need to complete to unlock the reward. Each extra action asks more of people, so keep it in proportion to the discount.
3. Description: leave it blank and we generate one from the number of actions needed, or write your own.
4. Image: add any image to the reward. An image 540px wide fills the whole widget (as in the screenshots below).
5. Coupon Codes: add one code and everyone sees the same code. Separate several codes with commas and each person gets their own.
6. Number of Claims: sets how many coupons you give away. If you leave it at 1, the reward expires after one redemption.

Feature images give your reward visual appeal:

On Business plans and above, you can upload up to 5 images to your reward in a slideshow.

The slider switches between images automatically, and people can also move backward and forward with the arrows:

There are a few ways to install your reward:

This is the most common way to show people your offer. A tab runs across your whole site and opens the reward when someone clicks it.

You can use our default tab design or upload your own image, then choose where on the page the tab appears.

Once your Hosted Landing Page is set up, you can mirror it onto any URL on your own website using an iframe.

Follow our Guide to Adding Your Campaign to a Page.

With the tab installation method, people have to click the tab for the coupon to load. You can also send people to a URL with a special Gleam hashtag that loads the coupon automatically:

http://www.yourwebsite.com/#gleam

Test how many actions you ask for before a coupon unlocks. Every extra action asks more of people, so the right number depends on how valuable your reward is.