Using Coupons to Drive Sales From Contest Entrants

Use this simple tactic to convert contest entrants into customers and drive sales with your next campaign.

Running a contest or giveaway is a remarkable way to build engagement, attract attention and drive an array of actions which will allow you to reach new audiences, raise awareness, grow your following and much, much more.

When you run a contest you will be able to grow your audience and capture the attention of a huge pool of highly relevant users. This in itself is great, but if you really want to make the most of your contest then you should be capitalizing on this heightened attention and driving immediate sales.

One of the best approaches you can take to converting contest entrants into customers is offering them coupon codes which they can use to make discounted purchases at your store.

Most users who enter your contest will have an interest in your product, and in many cases a discount will be enough to tip them over the edge and get them make a purchase.

Giving out coupon codes to contest entrants is a breeze when you run a campaign with Gleam's Competitions app.

All you have to do is setup a competition and include our Coupon action.

This action requires you to either be on our complete Package, or also have a Business Rewards plan (as this action uses your Rewards redeems)

  Use This Template With Gleam

Our coupon action allows you to distribute coupon codes to users from within your competition. You can even lock your coupon until entrants have completed a designated amount of actions.

You may want to allow users to claim a coupon immediately or after completing a single action, or you may want to require users to complete every action in your campaign before they can access your coupon code.

Gating your coupon behind actions will allow you to not only drive sales, but also maximise the value you get from your campaign by incentivising users to complete more actions. This can help you drive an array of powerful actions including email subscriptions, social media follows, content creation, social referrals and a whole lot more.

Just remember, the more you expect users to do to unlock your coupon, the more you should be giving them in return.

We're going to show you how you can use our Competitions app to distribute coupon codes. If you want to learn everything you need to know to set up your own Competition you can check out our helpful documentation right here.

To give out coupon codes from within your competition you will need to include the coupon action when you are choosing your entry methods in the how to enter tab of the Competition setup.

Add Coupon Actions to Your Gleam Giveaway

Setting up a coupon action is very straightforward. All you have to do is give your coupon action a name and description, enter the coupon code or codes you want to distribute, and select how many coupon claims you want to allow. This simply depends on how many coupons you are willing to give away.

Gleam Coupon Action Setup

You can also the actions required setting to determine how many other actions users must complete before unlocking your coupon code.

With this tactic in mind you should be able to use your next giveaway to not only grow your audience and drive promotional actions, but also generate a whole lot of sales!

Ready To Run Your Own Competition?

Check out our documentation on setting up your own Competition or start building contests, sharing coupons and driving sales now!


Ahron Burstin

Ahron is a Growth Marketer at Gleam. Shoot him a Tweet if you got something out of this post ☺