Partnering With Influencers To Run Campaigns

Partnering with influencers can help boost your campaigns & expose your brand to a new audience. Find out how to use Gleam to run campaigns with influencers.

How To Run Influencer Campaigns With Gleam

• Learn how to find the right influencer for your brand
• Reach new audiences using giveaways and rewards
• Turn influencer traffic into followers and customers
• Track engagement and conversions directly in Gleam
• Build long-term brand partnerships through authentic content

Growing a brand isn’t just about having a great product, it’s about reaching the right audience in a way that builds trust and visibility.

This guide shows you how to run influencer marketing campaigns using Gleam to reach new audiences, drive engagement, and convert followers into customers.

By combining influencers’ reach with a Gleam Competition or Rewards campaign, you can amplify results, turning authentic content into measurable growth.

You’ll learn step-by-step how to:

  • Find and evaluate the right influencer for your brand
  • Reach out with a professional, compelling offer
  • Launch an influencer-led giveaway or discount campaign
  • Track results and build lasting relationships with creators

The key to success is finding influencers who genuinely align with your brand and giving them a campaign that’s simple to share.

Keep reading to learn how to identify the perfect partner and launch a successful influencer campaign with Gleam.

Influencer campaigns work by offering a prize or discount to drive actions like follows, sign-ups, or shares.

In return, the influencer promotes your campaign, creating valuable content while exposing you to their audience.

To get the most out of it, pick the right influencer:

  • Prioritise Engagement – A smaller, engaged audience beats a big, passive one.
  • Check Your Community – Influencers already mentioning you are likely great fits.
  • Search Relevant Hashtags – See who's talking about your industry.
  • Review Past Collaborations – Have they worked with similar brands successfully?
  • Assess Consistency – Regular posts and steady engagement are key.

If you are new to influencer discovery, start with these proven methods:

On YouTube, Instagram, TikTok, or X, enter niche-specific hashtags (for example #smallbusinessmarketing or #techreviews). Watch several videos or posts to assess tone, authenticity, and how the audience interacts with them. Look into the creator profile for their email address and reach out directly.

Platforms like Collabstr, Heepsy, Upfluence, or Modash let you filter by niche, location, audience size, and engagement rate. These save time but often require paid plans.

Meta’s Brand Collabs Manager and TikTok’s Creator Marketplace allow you to see verified creators’ analytics and engagement stats before reaching out.

Review your social analytics or use insights from Gleam Competitions to identify fans already sharing or tagging your brand. These users make excellent micro-influencer partners.

Influencer agencies can handle vetting, outreach, contracts, and reporting. However, this is the most expensive route and better suited for large-scale campaigns.

Pro Tip
  • Combine manual searches with influencer databases to balance authenticity and reach.
  • Micro-influencers (1K–50K followers) usually deliver higher ROI for niche brands.
  • Always verify engagement quality — comments matter more than likes.

Once you’ve found a potential influencer, reach out in a professional but friendly way.

There’s no need to be overly formal, clarity and respect go a long way:

  • Be Clear – Briefly explain your campaign and why they’re a great fit.
  • Highlight Benefits – Show how they’ll gain followers, engagement, or valuable content.
  • Offer Value – Small to mid-sized influencers may accept free products or exposure; larger influencers may request payment.
  • Use the Right Channel – Email is best for collaborations, but DMs work for introductions.

Influencer giveaways are one of the fastest ways to build trust and drive engagement.

They work because influencers introduce your brand to their followers, people who already trust their recommendations, making them more likely to take action.

Giveaways benefit both you and the influencer: your brand gains exposure, and they get engaging content for their audience.

Influencer promoting a Gleam giveaway on Instagram

You set up the giveaway using Gleam, and the influencer drives traffic by sharing the link in their bio, Stories, or captions.
All entries are tracked, verified, and measurable for both partners.

  view template
How To Launch an Influencer Giveaway in Gleam

• Go to Competitions → Setup
• In the Pre-Entry tab, add any required fields like Name or Email
• Under How To Enter, include actions such as Follow, Visit Website, or Watch a Video
• Add Viral Share to encourage entrants to share the influencer’s post
• Set your prize and draw method in the Prizes tab
• Customise visuals in Design and publish your campaign
• Share the hosted link with your influencer to include in their bio, Stories, or captions

Gleam Competition setup screen showing multiple entry actions for an influencer giveaway, including Instagram, Facebook, and YouTube entries

While giveaways are great for engagement and awareness, discount campaigns help you convert followers into paying customers.

Followers unlock a reward, such as a discount or early access, by completing key actions like following your brand, subscribing to your newsletter, or visiting your store.

This approach works especially well for conversion-focused brands because it offers instant value while building relationships with engaged audiences.

  view template
How To Create an Influencer Discount Campaign in Gleam

• Go to Rewards → Setup
• In the How To Redeem tab, add actions like Follow, Subscribe, or Visit Store
• Open the Reward tab and select Coupon Code or Redirect depending on your offer
• Enter your discount code or upload unique codes for tracking conversions
• Use Post-Redemption to display a thank-you or redirect to your store
• Keep the campaign link in the influencer’s bio or Linktree for sustained visibility
• Track redemptions and conversions in your Gleam dashboard

Gleam Rewards setup screen showing multiple redemption actions for influencer discount campaigns, including blog visits, Instagram, and YouTube

A great example of a successful partner giveaway is Flyte’s Kickstarter pre-launch campaign, where they teamed up with complementary brands to reach new audiences and build excitement ahead of launch.

The giveaway invited users to complete actions like following, sharing, and subscribing, each helping to expand awareness across partner audiences.

By using Gleam’s viral sharing tools, Flyte grew their email list, boosted social engagement, and generated massive buzz around their upcoming product.

The result?

Flyte exceeded their Kickstarter goal by more than 700%, proving the power of a collaborative giveaway for audience growth and brand visibility.

Flyte Kickstarter partner giveaway campaign run with Gleam

Read The Full Case Study

Discover how Flyte used Gleam’s viral share and partner giveaway features to grow their audience and smash their Kickstarter goal by 700% in our Flyte Case Study.

  • Partner with influencers who genuinely share your brand’s values
  • Combine giveaways for awareness and discounts for conversion
  • Keep entry actions simple to reduce friction
  • Always include clear Terms & Conditions for transparency
  • Track results through Gleam’s reporting dashboard

Start your next influencer campaign today with Gleam’s Competitions and Rewards templates.

Build Partnerships That Grow Your Brand

Learn how to collaborate with creators and complementary brands to boost reach and engagement in our blog post Partner With Brands for Giveaways & Contests.

What Is An Influencer?

An influencer is a content creator who can shape opinions or buying decisions through their online presence. Click to learn how influencers build trust with their audience.

Should I Work With Influencers to Promote My App Giveaway?

Yes — influencer campaigns paired with Gleam giveaways can dramatically expand your app’s reach while collecting leads and tracking installs.

How Do I Partner With An Influencer to Promote My Product Or Brand?

Partner with influencers who align with your niche and values. Click to learn how Gleam helps structure brand giveaways with influencers.

What Can An Influencer Do to Get More Followers?

Influencers can grow their following by posting consistently, engaging with followers, and hosting giveaways. Click to see how Gleam helps attract real fans.

How Can An Influencer Launch A Giveaway to Promote A Product?

Influencers can launch a giveaway to promote a product by offering a reward for completing branded actions. Click to learn how Gleam makes it easy.

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