January Giveaway Ideas

After the holiday rush, running a giveaway campaign is a great way to capture leads, boost engagement, and keep the excitement going.

As people have finished their Christmas shopping or received the gifts they wanted, it's a much needed time to re-engage and re-interest users.

In this guide, we'll go through some of our favourite ideas; from campaigns in aid of mental health ahead of the cold months to a New Year's resolution challenge, we've got you covered!

Running a classic sweepstakes campaign is a fantastic idea for any business looking to generate leads and boost engagement. Whether you're promoting a New Year's Eve event and want to build interest, or are looking to boost sales in January after the holiday spending rush, a sweepstakes is a great way to keep the excitement going.

January is a tricky time to push sales - people have usually received everything they had their eye on for Christmas or have spent so much on gifts they don’t want to spend more straight away.

That’s where a sweepstakes comes in handy.

This works by incentivising users to complete valuable actions in return to be entered in for a chance to win a prize. It’s a smart way to generate leads, boost engagement, and build a line of communication with your customers by keeping them engaged until they’re ready to spend again.

The prizes could be anything from gift cards, exclusive experiences, or things that align with common New Year's goals, like fitness gear, travel or vouchers.

A well-planned sweepstakes is an awesome way to help you grow your customer base, build excitement, and keep the momentum going even after the holiday rush.

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On the same note, a super fun sweepstakes idea is a 12 Months of Prizes giveaway. In this campaign, you essentially run a year-long giveaway and pick a new winner each month.

It’s a fantastic way to keep your audience engaged and interacting with your brand all year round.

Not only does the higher chance of winning a prize increase excitement and participation, but it also encourages users to come back for more chances to win.

They can complete additional entries, like following you on social media, subscribing to your newsletter, sharing the giveaway, or referring friends.

Every new action they complete boosts their odds of winning that month's prize, but also provides extra value to your business.

This approach keeps your brand top of mind and encourages long-term engagement. Plus, it's a great way of growing your audience as people continually interact with your campaign.

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Another super fun giveaway idea is a New Year photo contest.

To run this type of giveaway, you can ask participants to submit photos capturing memorable moments from the past year.

This is really fun because it's a really fun way to encourage viral sharing by getting people excited to participate and post videos. As friends see others joining in, it can quickly turn into a trend or even a fun challenge.

A great example of this is #MySpotifyWrapped, which is hugely successful at encouraging people to share their most listened to songs from the year. You've probably seen it on your Instagram feed:

You can make this more impactful by asking them to highlight their year using your branded hashtag and tagging your account, or tie it directly to your business by encouraging them to share photos of themselves using your products throughout the year.

This is an awesome way to gather user-generated content, which you can then feature on your social media feeds, use in marketing campaigns, or display in a stylish gallery on your website.

Not only does it drive engagement, but it also creates a personal connection between your brand and your audience while showcasing real customer experiences.

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Another fun and unique giveaway that can really cut through the Christmas and New Year's noise is a winter blues giveaway campaign.

This type of giveaway is a great way to lift your customers’ spirits during the colder months, and offers something a little different from the typical holiday-themed gifts.

Focusing on self-care prizes, like cosy blankets, skincare products, or relaxing experiences can be a refreshing change from the usual Christmas and New Year's gifts and place the emphasis on mental health and positivity for the year ahead.

It’s a thoughtful way to tap into sales and generate leads and get people interested in thingd that may not have caught their attention during the holiday rush.

By offering prizes that help people unwind and feel good, a winter blues campaign not only boosts engagement but also creates a deeper connection with your customers, making it a great way to stand out and drive sales during the post-holiday lull.

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When everyone is setting their New Year's resolutions and goals, it's the perfect time to run a New Year's goals giveaway campaign.

This kind of giveaway taps into people’s motivation for self-improvement and is a great way to engage your audience.

A New Year's goals giveaway can help people stick to their resolutions while driving sales for your business.

Whether it’s gym memberships, planners, or healthy cooking tools, you can tailor your prizes around what people are already looking for.

This is an awesome way to connect with customers who are ready to make purchases that support their new year plans. You then use these goals as a foundation to boost engagement, generate leads, and drive sales.

It’s a great way to use their interests as a springboard for your giveaway, increasing both participation and brand visibility.

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