November Marketing Ideas: Generate Leads & Drive Sales

November is the perfect time to gear up for the holiday rush while taking full advantage of major events like Black Friday, Cyber Monday, and Thanksgiving.

With consumers already on the lookout for deals and holiday prep in full swing, it’s crucial to stay ahead of the game by filling your November marketing calendar with smart, engaging campaigns.

In this guide, we’ll walk you through six of the best giveaway and marketing campaign ideas to help you generate leads, boost your social media following, encourage mailing list sign-ups, and ultimately drive sales.

These strategies are designed to help you cut through the noise and keep your brand front and centre ahead of the busy Christmas season.

Let's get started!

Black Friday can be a super hard time to stand out because everyone is promoting their fantastic deals and flash sales.

One way to stand out from the crowd is to run a fun and engaging sweepstakes in the run up to your Black Friday sale.

A sweepstakes is a type of giveaway campaign where users enter by completing actions like signing up to your mailing list or following your social media. In return, participants have the chance to win a prize like a voucher to your Black Friday sale or a bundle of your best selling products

This is a fantastic way to build your social media following and mailing list by incentivising users with the chance to win an awesome prize.

This is great as then when Black Friday rolls around, you have built a strong means of connecting and contacting your customers to let them know about your deals and sales.

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Once you've set up the campaign, you need to make sure you promote your giveaway to get as many entries as possible. Great ways to do this include sharing it on social media, in your email blasts, on your website or blog, and using our viral referral mechanics to get contestants to share your campaign for you and build viral traction.

When you're hosting a Black Friday sale, you want as many people to know about it and be excited and eagerly awaiting it.

The best way to make sure as many people see your Black Friday campaign is to make sure you have a large mailing list. It also helps to have an engaged social media following too.

A super fun and effective way you can do this by is running a giveaway that promotes your upcoming sale and let's users unlock chances to win product bundles or shopping sprees by signing up to your email list themselves and getting their friends to do the same. Then, when Black Friday rolls around, you'll have a massive new pool of leads who are eagerly awaiting your sale!

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Once Black Friday wraps up, Cyber Monday is right around the corner, so you need to be quick and on top of your marketing game.

You can have a go at running a similar campaign to the Black Friday sweepstakes, but run it in the format of a flash sale to be fun and fitting with the occasion.

Run a one-day, flash-style giveaway on Cyber Monday. Participants enter for a chance to win exclusive discounts, limited-time offers, or a high-value product, with prizes awarded quickly throughout the day.

The urgency and limited time frame create excitement, driving traffic and encouraging immediate participation, just like a flash sale.

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If you're leaving your Christmas marketing until December, you're going to be too late.

It's hard to stand out from all of the noise and set yourself apart from the thousands of other Christmas campaigns if you leave it until December to start promoting. Not only that, but you'll also miss out on all the early shoppers that get their Christmas shopping done in November.

November is a great time to start generating hype and start building buzz for your Christmas sales and holiday gift shopping, and this giveaway is the perfect way to do it:

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Another key holiday where businesses need a strong marketing campaign to stand out is Thanksgiving.

Try running a classic sweepstakes to encourage users to take actions that directly drive sales and engagement. This can include actions like signing up for your newsletter, following and sharing your social media posts, or exploring your blog and product collections.

The key is just leveraging the holiday buzz to create excitement, boost visibility, increase engagement, and generate leads. It's a super effective way to engage your audience and boost visibility during the holiday season.

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A Movember photo contest is a super fun way to engage your audience, but it’s also a great way to generate leads and align your brand with a meaningful cause.

You can set it up so that people enter by joining your email list and sharing a photo, it can be a photo of their Movember moustache, or for an added bonus, a photo of a moustache that also features your product. This is a great way to collect user-generated content while growing your mailing list.

By encouraging participants to share their photos with your branded hashtag, you’ll also expand your social media reach as people engage with your campaign. The added visibility and potential for word-of-mouth marketing is an awesome way to drive awareness and boost your online presence.

On top of that, aligning your giveaway with a charitable element makes the contest even more appealing. You could pledge to donate a certain amount for every entry, or share links to participants' Movember fundraising pages, encouraging others to support the cause. It’s a great way to show that your brand is committed to giving back.

In short, this type of campaign not only helps you grow your mailing list and collect valuable content, but also aligns your brand with a positive cause.

You can check out here how to use user-generated content in your marketing and how to create stunning galleries on your website with Gleam.

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