Twitch Giveaway Rules

Running a giveaway on Twitch is an awesome way to boost your followers, engagement, and streams, and also to promote your sponsors.

However, you do need to make sure that you are following all of the rules and guidelines to make sure that everything runs smoothly.

That’s why many streamers use tools like Gleam. Gleam simplifies the process by handling entries, ensuring compliance with rules and laws, and even picking winners fairly, all while letting you focus on growing your community.

In this guide, we'll cover:

1. Twitch Giveaway Rules
2. Follow Giveaway Laws
3. Create Terms and Conditions
4. Pick Winners Fairly
5. Why Use Gleam?

Twitch giveaway rules are similar to most social media platforms, and are generally just legal requirements to prevent things like illegal lotteries.

Before you get started, get familiar with Twitch community guidelines.

Your giveaway must not violate Terms of Service or Community Guidelines or encourage anybody to do so, for example giving away and therefore promoting restricted or prohibited items.

You also need to make sure your giveaway doesn’t require or incentivise actions that create false engagement, like encouraging fake followers or inflated engagement.

Artificially inflating likes, comments, or views means using fake accounts, bots, or asking people to repeatedly or spam-like, comment, or watch your content.

Your giveaway must follow local, state, and federal laws, not just Twitch regulations.

For example:

• If you are in America, the lottery and giveaway laws differ by state. We have a blog post on US giveaway laws by state.
• If you're running your giveaway in the EU, you need to make sure you're compliant with GDPR laws, we have a guide on how to automatically collect GDPR consent on your opt-in forms here so you don't have the headache of writing it out in your terms and conditions.
• In Australia, you need might need different permits depending on your prize value. We also have a guide that covers competition permits.

Regardless of the platform, you are not allowed to require purchases to enter a giveaway.

This would make it a lottery, which would require licensing.

Remember, this can include requiring users purchase a subscription to your Twitch.

You need to offer a free alternate method of entry, for example:

• Follow your Twitch channel
• Leave a comment on your stream
• Watch a video
• Subscribe to your mailing list

If you collect personal data (anything like names, emails, addresses), you need to make sure you are complying with privacy regulations like GDPR or CCPA.

You need to clearly state how the data will be used and how long it will be kept for.

You also need to make sure you gain explicit consent to use any content users submit in the giveaway. For example if you want to use photos you collect on your social media or in your marketing material, you need to make sure you cover that in your T&C's.

You need to provide all necessary details for your giveaway, for example:

• Eligibility criteria (for example, limited to U.S. residents)
• Giveaway duration
• Prize description and approximate retail value
• Any extra costs participants might incur, such as postage
• How winners will be chosen.

Clearly state that the giveaway is not affiliated with Twitch. This will help participants know who to contact if they have any queries.

You also need to make sure you add a disclaimer that you reserve the right to disqualify any entrants, this saves you any hassle if something goes wrong or people cheat.

You need to clearly outline the timeline for delivering prizes, let people know when winners can expect to receive them, and how cover how any potential issues, such as delays or unclaimed rewards, will be handled.

You also need to clearly state details about how long the winner has to claim the prize, the method of contact (such as email or a Twitch message), and what happens if the winner fails to respond within the given timeframe, for example you how you will select the new winner.

If you pick the winner manually, it isn't completely random, and it can be super tricky to keep track all of the entries.

This is why we recommend using an automated tool.

To keep things fair and transparent, make sure winners are chosen using randomised, automatic tools.

If you tool has a live draw feature, selecting the winner on stream is a good idea so you can prove that your process was completely fair.

Gleam makes running a legal and compliant giveaway super easy.

We have some automated tools that will help your giveaway run smoothly.

Take a look at our template below that you can customise completely:

We can automatically generate terms and conditions for you, making your giveaway compliant with any social media platform and local laws.

This is way easier than trying to write your own terms and conditions, plus they’re embedded inside your campaign widget, so there’s no need to stick them in a long, boring caption.

You can even tweak them to add any specific rules you want.

We automatically provide an alternate method of entry if your giveaway requires a paid entry method.

The AMOE must:

• Be simple and accessible to everyone.
• Provide the same chance of winning as paid entries.
• Not give paid entrants an unfair advantage or extra entries.

This is good to keep in mind if you’re asking people to do something like pay to subscribe to your Twitch channel or buy a product.

It keeps everything fair and ensures your giveaway stays on the right side of the law, and to make it even easier, Gleam can automatically create them for you.

We can randomly select winners for you, saving you time and stress.

We even have a public-facing live draw feature, so you can pick the winner live on stream.

Gleam also detects fraudulent entries, so any invalid ones are filtered out and won’t win, which saves you time verifying the winning entry has completed everything.

It’s a fun way to add extra excitement and keep things totally transparent for your audience.

We make sure you get explicit consent to collect entry data.

This means you’re covered if you want to use photos in a marketing campaign or send follow-up emails.

Our tools cover all bases so you don’t have to worry about privacy laws as this is built into our T&C's.

Using a platform like Gleam can streamline the entire process from start to finish for your Twitch giveaway.

From generating terms and conditions to picking winners, we have you covered so you can focus on creating content and connecting with your viewers.

By following Twitch’s guidelines, sticking to relevant laws, and using professional tools, you’ll not only run a smooth and exciting giveaway, but also build trust and engage your audience.