ATTACK SHARK Has Run a Giveaway Every Week Since 2025
ATTACK SHARK has run a numbered giveaway on Gleam every week since January 2025, giving away its own keyboards and mice.
Author
Charlotte Czarnota
United Kingdom
Content Marketer
Products Used
Integrations Used
Date of Publication
Week 36 Giveaway Results
How Week 36 of ATTACK SHARK's weekly giveaway series performed.
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The weekly giveaway series has helped us maintain regular engagement with our audience and created more opportunities for people to learn about ATTACK SHARK products. It has also strongly supported our broader social media and community management efforts, providing us with consistent content to share across various channels.
The ATTACK SHARK Team
ATTACK SHARK makes keyboards, mice and headsets for competitive gamers. In September 2026 it partnered with Cloud9’s League of Legends team, who train and compete with its gear.
It embeds its current giveaway on its homepage:
It has run 255 campaigns on Gleam across two brands, ATTACK SHARK and MAMBASNAKE.
Most are ATTACK SHARK’s own, including 92 draws in a numbered weekly series that started in January 2025.
Every week there’s a new draw, and the prize is always an ATTACK SHARK product.
Week 36 of 2026 is one of these draws. Each draw stays open for about a month, so Week 36 ran from August 10 to September 9, 2026, alongside the next few weeks’ draws:
Keeping Gamers Interested Between Launches
ATTACK SHARK sells its products worldwide and runs 20 accounts on X, Instagram, TikTok and YouTube alone, including regional accounts for different markets and languages. It also has a Discord server, a Reddit community and a Telegram channel for Russia.
The ATTACK SHARK team said it wanted a reason for people to keep checking in with the brand and its socials between product launches.
“Our goal in hosting a weekly giveaway series was to establish a mechanism for continuous interaction with the gaming community, ensuring that ATTACK SHARK maintains a close connection with our audience throughout the year.”
An Unbroken Weekly Streak
ATTACK SHARK hasn’t missed a week since Week 1 of 2025. Each of these giveaways has drawn roughly 800 to 2,200 Entrants.
“We opted for a weekly format primarily to reduce the waiting time for results and to keep the experience fresh for our audience. Additionally, since our products, mainly keyboards and mice, have a relatively modest price point, a long wait time for the draw would not be ideal.”
Alongside the weekly series, ATTACK SHARK also runs themed or seasonal giveaways around its sales and key dates, like Spring, Anniversary, Mother’s Day, Gaming Festival, Summer, or Back to School.
Every giveaway, weekly or themed, follows the same routine.
“Our daily workflow typically covers campaign planning, prize selection, setup, and promotion. We start by determining the theme, prizes, and schedule, then configure the participation rules on the Gleam platform. Once the campaign goes live, we promote it through relevant social media and community channels.”
37 Ways to Enter
Adding more ways to enter usually means more entries per person but fewer people entering. In Gleam's 2026 giveaway data, giveaways with 3 or fewer Actions converted 44% of their Impressions into Entrants, against 31% for those with 11 or more.
Week 36 had 37 ways to enter and still converted about 25% of its Impressions. Each Entrant earned about 68 entries on average.
Most of the Actions were follows and visits for ATTACK SHARK’s different regional accounts:
X: main account, plus Japan, UK, Canada and Germany
Instagram: main account, plus Japan, Germany, Spain and UK
TikTok: main account, plus US, EU, Brazil and Singapore
YouTube: main channel, plus Japan, Singapore, Brazil and Russia
Telegram: Russia
Also: Discord, Reddit, Facebook, Threads and Pinterest
Other Actions sent people to the places they can buy, with Actions to visit its Lazada store and TikTok Shop, follow its AliExpress store and join its WhatsApp channel.
Some Actions were worth more than others. ATTACK SHARK gave 5 entries to the Actions it valued most, like the website visit, Discord and TikTok Shop, and 1 to most regional accounts.
If you’re weighting your own Actions, our Entry Weighting playbook shows how.
The website visit could be done once a day, and it was the most popular Action. 1,311 Entrants visited the ATTACK SHARK site, about three times each on average.
These were the five most completed Actions:
Rewarding Returning Entrants
A weekly series needs to reach new entrants, but also people who come back. The Loyalty Bonus rewards them. ATTACK SHARK gives 5 bonus entries to anyone who’s entered one of its giveaways before.
About two thirds of Week 36 Entrants claimed it (878 people).
Key Growth Takeaways
So what can you take from ATTACK SHARK’s weekly giveaways for your own series?
Number every giveaway in the series. A title like “Week 36 of 2026” tells people another draw is coming next week.
Weight entries toward the Actions you value most. ATTACK SHARK gave its top values to the website, TikTok Shop and Discord, and its lowest to most regional accounts. Give your highest values to the Actions that matter most to your brand.
Make the website visit a daily Action. Entrants could visit the ATTACK SHARK site once a day, and almost all of them visited at least once. Let your top Action repeat once a day.
Reward Entrants who come back. Most Week 36 Entrants had entered before and claimed the Loyalty Bonus. Add one so last week’s Entrants start with extra entries.
Put every regional account in one giveaway. Week 36 carried every regional account in a single widget, so one giveaway promoted them all.
A Weekly Series of Your Own
Want a giveaway your audience comes back to every week? Use our Weekly Giveaway template as a starting point.
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