Saleduck Popups Drove 340 Signups and 1,203 Clicks
Saleduck ran two Capture popups on its Wintersolden 2018 sale articles. The email popup logged 340 signups and the sale popup 1,203 clicks.
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Two Capture popups collected 340 email signups before the sale and sent 1,203 clicks to the deals page once it opened.
Saleduck is a Belgian deals site. Here's what its popups did during Wintersolden 2018.
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Overall we are happy with the results of every marketing channel involved with the campaign. This is definitely one of these campaigns we can do over and over again.
Domingo Karsten
Co-Founder and CEO, Saleduck
Overview
Saleduck, a Belgian deals site, needed readers to know about its Wintersolden 2018 sale before it started. It put two Capture popups on its sale articles, one to collect newsletter signups and one to send readers to the deals page.
Saleduck promoted the sale three ways:
Writing articles about the sale
Generating traffic with Google AdWords
Using popups in the articles to grow their mailing list and drive traffic to the sales event
You can build the same popups with the Capture app.
Who Saleduck Is
Saleduck is a deals marketplace where online sellers publish offers and shoppers look for them.
Domingo Karsten, Saleduck’s Co-Founder and CEO, describes the company this way:
Saleduck is an online deals community featuring deals and exclusive online coupons from merchants of various industries catering to consumers across the globe. It began its operations as a small online deals site in mid-2012 as Solden.be in Belgium. Since then, Solden.be has grown to become Belgium’s number one deals platforms.
Domingo Karsten from Saleduck
We have successfully expanded to Switzerland, Austria, Denmark, Sweden, Finland, Malaysia, Singapore, Thailand and Indonesia.
Domingo Karsten from Saleduck
Saleduck builds its audience partly through sales events with deals from many sellers.
A sale only works if people know it’s on. For Wintersolden 2018, Saleduck wrote articles, ran Google AdWords and added popups to the articles.
Two Popups for Wintersolden 2018
Saleduck published four articles in two languages, used popups to grow its mailing list before the sale and used popups to send readers to the deals page once it opened.
Wintersolden, 3 to 31 January 2018
In Belgium, there are only two periods during the year in which businesses can run a sale. There are the winter sales (Wintersolden), and the summer sales (Summersolden).
These sales periods coincide with the transitions between the summer and winter seasons to give sellers an opportunity to accelerate the selling of the current season’s stock by offering discounted prices.
Saleduck offered Belgian shoppers online deals from a range of brands during Wintersolden 2018.
In most countries the ‘sales period’ seems to be more than 10 months a year. It’s hard to ignore the big discount signs on the store windows of main street. For Belgium this is different and only restricted to July and January in an attempt to protect the margins of small retailers. This results in a very big concentrated consumer interest for these periods. An opportunity Saleduck is making use of every sales period.
Domingo Karsten from Saleduck
Four Articles, 9,321 AdWords Clicks
Wintersolden ran from the 3rd to the 31st of January in 2018, and in order to get the most out of the sales event Saleduck made sure they were promoting and driving traffic to their website for the duration of the event, as well as generating interest during the December lead up.
One of the primary tactics Saleduck used to promote their involvement in the sales event was publishing articles on their blog which offered advice about the upcoming sales and promoted the online deals they were offering throughout Wintersolden.
We created 4 articles in 2 different languages about an upcoming major sales event.
Domingo Karsten from Saleduck
These articles offered readers various tips about making the most of the sales in various cities across Belgium. They gave advice on where to find the best stores and markets, as well as advertised their own sales event by discussing the benefits of online shopping and promoting the additional discounts you can receive by claiming discount codes from Saleduck.
The articles ranked in Google and begun getting some traffic. We increased the traffic with an ‘interest’ based Adwords campaign which was cheap at only 2-3 cents CPC because there was not yet a buying intention in the keywords.
Domingo Karsten from Saleduck
9,321 clicks for only €191.11 at €0.02 a click.
Domingo Karsten from Saleduck
During the sale Saleduck switched AdWords to a retargeting audience built from the same popup design.
We also created an audience for Adwords re-targeting in the same popup design for during the sales event. 1,509 clicks for only €108.94 at €0.07 a click.
Domingo Karsten from Saleduck
340 Signups Before the Sale
Wintersolden hadn’t started when the articles went up, so Saleduck used Capture to add a popup asking readers to subscribe to the newsletter for special deals.
By obtaining newsletter consent we could reach the same subscribers during the sales event again.
Domingo Karsten from Saleduck
When translated into English, the popup reads:
Exclusive discounts and bargains
2018 Sales
Sign up for the Solden newsletter and receive the best bargains!
1,203 Clicks to the Deals Page
Wintersolden launched on 3 January. From then Saleduck switched the popups from email signups to a click-through to its Wintersolden deals page.
When the sales event started we switched the popups from subscribers to click popups to our special sales offers page.
Domingo Karsten from Saleduck
When translated into English, the popup reads:
Exclusive discounts and great deals
2018 Sales
Take Advantage
Results by Popup
Across the Dutch and French versions, the email popup had 10,470 Impressions between 11 December 2017 and 3 January 2018 and collected 340 signups, a Conversion Rate of 3.2%.
We showed targeted popups and captured 350 subscribers from a total of 10.000 impressions.
Domingo Karsten from Saleduck
Dutch and French email popup results:
The second popup linked to the Wintersolden deals page.
Across the Dutch and French versions, the click popup had 4,219 Impressions from January to April 2018 and recorded 1,203 clicks, a Conversion Rate of 28.5%.
Again we will eventually receive 5,000 readers on the articles during the sales event which resulted into 30% CTR on the popup to the sales offers page.
Domingo Karsten from Saleduck
Dutch and French click-through popup results:
Saleduck’s AdWords spend for the two campaigns was EUR 300 (EUR 191.11 for the articles, EUR 108.94 for retargeting).
350 targeted subscribers, 1500 targeted visitors for our deals, plus potentially higher engagement on our Adwords’ re targeting campaign. All at only +/- 300€.
Domingo Karsten from Saleduck
Saleduck plans to run articles and popups again for future sales events.
Overall we are happy with the results of every marketing channel involved with the campaign. This is definitely one of these campaigns we can do over and over again.
Domingo Karsten from Saleduck
Key Growth Takeaways
Send Readers From Articles to Your Sale
Saleduck’s popup sat inside the articles that readers had already clicked to, so the sale link reached people who were reading about the sale. Across both versions it recorded 1,203 clicks.
You can build a popup like this in Capture. Pick the Popup template and set it to capture Clicks.
Capture also comes as a popup, bar or notification.
Build Your Own Capture
Our Capture documentation walks you through the setup.
Incentivise Email Signups
[Email marketing] results in retention for us and E-commerce sales and branding for our advertisers.
Domingo Karsten from Saleduck
Saleduck asked readers to subscribe in exchange for access to its deals.
If a newsletter isn’t enough of a reason to sign up, a Coupon Capture can offer a discount code to anyone who joins your list.
You can also collect email signups with a giveaway in Competitions or a reward in Rewards.
Learn More About Promoting Your E-Commerce Store
Read our E-commerce promotion guide for more ways to promote your store.
Don’t Underestimate the Power of Content
Saleduck wrote four articles that ranked in Google, and Domingo Karsten says they filled content gaps on its own site:
The articles covered ‘content gaps’; informational topics about this sales event that our website couldn’t.
Domingo Karsten from Saleduck
When you write this kind of content you want to try to drive action such as email signups and store visits from your readers. One way of doing this is by taking Saleduck’s approach and using a Capture to ask for email subscriptions and direct traffic to your store.
Domingo Karsten described the mix this way:
Creating a perfect orchestra of different online marketing disciplines. Content to enable SEO & SEA to generate traffic. Gleam.io to turn this traffic into newsletter subscribers and visitors. Email marketing & re targeting to keep these new users engaged to make a purchase.
Domingo Karsten from Saleduck
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