She Shopped Ran Partner Giveaways With Gleam
Lucy Cornes runs giveaways for She Shopped's brand partners on Gleam. See how she built it and the lessons that carry over.
Author
Stuart McKeown
Australia
Co-Founder
Products Used
Date of Publication
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Gleam competitions are exceptionally powerful. We can ask the entrant to engage with our social media, visit a specific page on our website, subscribe to our database, become a fan of our YouTube Channel and tell their friends about it all in one hit! I feel that people just asking entrants to “opt-in” to their newsletter or “like” their Instagram account are not fully leveraging the possibilities a competition offers.
Lucy Cornes
She Shopped
She Shopped and the Partner Model
Most of our case studies cover a brand running its own campaigns. She Shopped does it for other brands. Lucy Cornes lets partners use her audience to run Competitions on Gleam.
Stuart calls this Distribution Hacking: using your own product to reach an audience that isn’t yours.
About She Shopped
She Shopped is an Australian lifestyle blog run by Lucy Cornes. It started in 2012.
Lucy connects brands with readers who shop online and hunt for bargains.
Why Lucy Runs Giveaways
Giveaways for sponsors are one of Lucy’s main tactics. Each sponsor gets access to her audience.
Gleam competitions are exceptionally powerful. We can ask the entrant to engage with our social media, visit a specific page on our website, subscribe to our database, become a fan of our YouTube Channel and tell their friends about it all in one hit! I feel that people just asking entrants to “opt-in” to their newsletter or “like” their Instagram account are not fully leveraging the possibilities a competition offers.
Lucy Cornes, She Shopped
Giveaways let brands test which products appeal to a particular audience.
Both the brand and Lucy gain followers and email subscribers.
Brands can email Entrants special offers or coupon codes.
Entrants share with friends, which brings in more Entrants.
Lucy needed a platform that was easy to set up and run for several brands at once.
Key Growth Takeaways
Partner With Someone Who Has Your Audience
A partner can be a publisher that reaches your audience, like She Shopped, or a brand that complements yours, like baby clothes for a stroller maker.
You reach more than one audience, so you don’t do all the promotion alone.
Sponsors can add to the prize pool.
Run Giveaways All Year
Many businesses run one giveaway and then stop. Running them regularly gives you:
Launch products, announce sales or mark milestones.
Entrants stay engaged over time.
A mix of social networks. Facebook alone is a risk.
Test new ideas and get feedback from customers.
Promotion Takes More Work Than Setup
Plenty of tools run giveaways, and we’d like you to use Gleam. Whichever you pick, promotion takes more work than setup.
Follow Up With Every Entrant
Turn the activity into sales. Try these:
Send a coupon code inside the competition entry notification email
Offer the prize product at a discount to everyone who didn’t win
Email your Entrants when a new giveaway goes live
Add daily runner-up prizes to keep Entrants coming back
Run Your Own Viral Share Giveaway
Viral Share lets Entrants invite friends and family for extra entries. Start from this template.
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