Use this proven contest template to generate leads, grow your audience, and drive high-quality engagement across channels.

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Generate Leads

Use this proven contest template to generate leads, grow your audience, and drive high-quality engagement across channels.

With Gleam, you can incentivise users to sign up for your newsletter, follow you on social media platforms, and share your campaign with others — all while building a list of marketing qualified leads who are ready to learn more about your product or service.

Whether you're launching a B2B lead generation campaign or building a consumer audience, this template supports a wide range of actions and helps you align with your broader lead generation strategy. It is ideal for brands looking to qualify leads, identify potential clients, and improve conversion rates through interactive campaigns.

Use this contest as a lead magnet to capture interest, nurture your target audience, and increase the reach of your lead generation process — all while creating a more engaged community.

Tip

Offer bonus entries to social media followers with the Secret Code Action.

Template Features

Collects email addresses and social follows in one campaign
Incentivises social shares and referrals for expanded reach
Integrates with CRM, newsletter platforms, and ad tools
Easily embed on your site, blog, or pop-up
Includes bonus actions and viral sharing mechanics
Fully responsive and GDPR-compliant

Benefits

Generate leads that are warm and engagement-ready
Use as a lead generation tool for list building or nurturing
Create awareness through targeted marketing and shares
Drive traffic and improve conversion rates with gated rewards
Build a segmented list of sales qualified leads
Strengthen your lead generation strategy with zero ad spend

Who Should Use It

This template is ideal for:

SaaS businesses needing high-volume B2B lead generation
E-commerce brands offering gated giveaways or product trials
Content creators who need to build email audiences
Agencies focused on scalable lead generation processes
Any business seeking to connect with its target audience

Integration Support

Supports Mailchimp, Klaviyo, ActiveCampaign, and more
Sync entries with CRMs or Google Sheets
Embed into websites, landing pages, or blog content
Works across Facebook, Instagram, and X (Twitter)
Supports UTMs and analytics for SEO and campaign tracking

Official Gleam Documentation

Frequently Asked Questions

Lead generation is the process of attracting potential customers and getting them to share their contact details, typically via a form or opt-in. Click to explore how businesses use content, offers, and campaigns to generate leads effectively.

MQLs are leads who’ve shown strong interest and match your ideal buyer profile — making them more likely to become customers. Click to understand how marketers score and segment leads for smarter campaigns.

Use a mix of landing pages, lead magnets, contests, and social offers to collect contact details from interested users. Click to explore specific strategies you can use to grow your email list today.

Use lead scoring to assign value to behaviors like downloads or email engagement and prioritize the leads most likely to convert. Click to explore how marketers evaluate lead quality before handing off to sales.

Testimonials build trust by showing real results from real people — helping convert leads who are on the fence. Click to discover how to use testimonials and social proof to improve lead conversion.

Integrations

Facebook

Instagram

Twitter / X

Help

See all

30 Best Lead Generation Strategies for Business Growth

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How to Set Up This Contest to Generate Leads

Set Your Campaign Goal
Decide if you want to generate leads for a product launch, newsletter list, or lead nurturing sequence. Define which actions qualify an entry.
Customise Entry Actions
Include newsletter signups, social follows, and referral bonuses. Add a secret code for returning users or deeper engagement.
➡ Explore all actions
Design the Campaign
Update your branding, copy, and offer with messaging that targets your audience’s pain points or highlights your valuable resource.
➡ Design your capture
Add Entry Restrictions or Conditions
Set rules for participation, eligibility criteria, and entry limits. Publish your terms and conditions for transparency and trust.
Install or Host the Contest
Embed the campaign on a blog post, landing page, or pop-up. Or host it on Gleam and drive traffic via email or social links.
➡ Installation methods
Promote the Campaign Across Channels
Share on your social media platforms, newsletter, and even via influencers. Use search engine optimization (SEO) to attract inbound entries.
Draw and Announce a Winner
Use Gleam’s built-in draw tool to select and verify winners, then announce through your list or social posts.
➡ Draw winners