Friendship Day Refer-a-Friend
Celebrate the International Day of Friendship with a refer-a-friend giveaway that rewards participants for sharing your campaign with their friends and family. This contest template is perfect for growing your audience through referrals, increasing social reach, and encouraging community participation around July 30.
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Friendship Day Refer-a-Friend
Celebrate the International Day of Friendship with a refer-a-friend giveaway that rewards participants for sharing your campaign with their friends and family. This contest template is perfect for growing your audience through referrals, increasing social reach, and encouraging community participation around July 30.
Celebrate Friendship Day with a refer a friend contest template that helps you expand your reach, grow your list, and reward loyal fans for sharing your campaign. This template is ideal for running a referral-based giveaway that encourages users to invite friends and family — building real traction through trust and social proof.
Friendship Day is celebrated on the 30th of July, recognised by the United Nations as the International Day of Friendship. It’s a perfect time to promote your brand using referral programs that reward sharing and amplify your message across social media. Use this contest template to create a viral loop where each new participant becomes a promoter.
Template Features
- Referral-based entry logic with unlimited sharing
- Email capture and custom field support
- Mobile-friendly layout with social media integrations
- Pre-configured bonus entry actions for viral growth
- Customisable visuals and campaign copy
- Ideal for one-day activations or full-week celebrations
Gleam makes it easy to run a scalable referral giveaway. Just set your actions, pick your prize, and watch the sharing begin.
Benefits of Running a Refer-a-Friend Giveaway
A referral campaign is one of the most effective ways to generate organic growth. When friends and family share your contest, the message spreads faster, builds trust, and connects with new audiences through authentic engagement.
You will:
- Promote your brand during Friendship Day and July 30 campaigns
- Encourage users to trust recommendations from their social circle
- Offer rewards that incentivise deeper participation
- Run a contest that promotes friendship and connection
- Turn your entrants into brand ambassadors through word-of-mouth
From simple giveaways to influencer-style referral programs, this format works for a wide range of industries.
Who Should Use This Template
This contest template is ideal for:
- Brands running referral programs or loyalty campaigns
- Ecommerce stores celebrating Friendship Day or Friends Day
- Creators or influencers promoting cause-driven giveaways
- Nonprofits encouraging people to celebrate friendship through sharing
Whether you’re inspired by Winnie the Pooh or want to name your winner the Ambassador of Friendship at the United Nation — this campaign helps you promote friendship while generating leads.
Integration Support
You can embed this giveaway on your website, landing page, or run it as a standalone campaign. Gleam tracks all referrals, even across domains.
Useful resources:
Frequently Asked Questions
Referral marketing is a structured, trackable way to reward customers for sharing your brand—unlike spontaneous word-of-mouth. Click to learn how referral programs work and why they outperform casual recommendations.
Yes — referred users convert 3–5× better and have 16% higher lifetime value. Click to learn how referral campaigns beat traditional channels in ROI.
Referral programs include single-sided (reward referrer), double-sided (reward both), and tiered or multi-level systems. Click to see which structure works best for your growth goals.
Help
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Set Up Your Campaign Basics
Give your campaign a clear title, set your start and end dates (we recommend leading up to July 30), and define the time zone and terms. This ensures a well-timed Friendship Day activation that builds early momentum. -
Enable Login and Referral Tracking
Allow users to sign up via email or social platforms. Gleam will automatically track who refers each new participant, making it easy to reward word-of-mouth traffic. -
Add Referral Actions
Use the “Refer a Friend” action to generate unique referral links. Each successful referral can earn bonus entries. You can also add a Secret Code or milestone bonus once a user reaches a sharing threshold. -
Include Extra Entry Actions
Encourage users to follow your social media accounts, join your newsletter, or visit your product pages. These supporting actions increase value from each referred user. -
Design the Look and Feel
Upload campaign visuals themed around friendship — you can use images of friends, quotes, or even a nod to icons like Winnie the Pooh. Update your campaign copy to reflect your brand and audience. -
Set Prize and Winner Logic
Choose a prize that promotes friendship — like matching merchandise, experiences for two, or gift cards. Decide if you’ll draw one winner or reward top referrers. -
Customise Your Campaign Link
Edit the campaign URL key and test your campaign flow. Embed the widget on your site or use the hosted Gleam landing page. -
Launch and Promote Across Channels
Announce your 4th Sunday of July or July 30 launch with themed social media posts, email marketing, and community features. Encourage people to invite friends and family to join.
Similar Templates
Friendship Day Refer-a-Friend
Celebrate the International Day of Friendship with a refer-a-friend giveaway that rewards participants for sharing your campaign with their friends and family. This contest template is perfect for growing your audience through referrals, increasing social reach, and encouraging community participation around July 30.