10 Giveaway Ideas for Hobby, Crafts & DIY Brands

The crafts market continues to grow.

Especially after COVID and lockdown years ago, people are continuing to try home decor DIY projects, making handmade items, learning easy DIY skills and exploring new creative hobbies.

Many turn these interests into small side hustles.

Others simply enjoy the calm and satisfaction that comes from making something with their hands.

Whether it’s crocheted items, handmade cards, tote bags or unique designs, this audience is active, social and always looking for inspiration.

Giveaways are one of the best ways to reach this community.

Craft lovers enjoy sharing their work, discovering new tools and taking part in simple challenges.

A good giveaway lowers barriers to entry and helps people feel confident enough to join in.

Below are ten giveaway ideas that work well for hobbyists, DIY fans and the wider arts and crafts audience.

A makeover kit is ideal for people who enjoy refreshing their space.

Include peel-and-stick decals, vinyl sheets, stencils, mini tools and paint pens.

These items make it easy to create small changes that feel big.

This type of giveaway attracts anyone interested in home decor, interior style and simple DIY improvements.

It also works well for beginners because the projects are low effort and highly visual.

This prize supports people who love making handmade goods or want to explore different types of crafts.

Include fabric bundles, yarn, felt sheets, beads, embellishments, scissors and glue.

Add printable templates for tote bags, soft toys or home decor pieces.

This giveaway appeals to creators who enjoy experimenting and to those who want to start a small handmade side hustle.

A mixed pack lets people try several popular hobbies without needing to buy everything themselves.

Tote bags are one of the most loved DIY craft projects.

They are practical, reusable and easy to personalise.

A strong prize pack includes blank tote bags, iron-on vinyl, fabric markers, embroidery thread, printed patches and alphabet stencils.

People enjoy showing their finished designs online because the results look bold and unique.

This giveaway attracts eco-friendly makers, students, crafters who love fashion and anyone who likes simple creative projects.

Crochet is huge on social media.

A good kit could include hooks, yarn, stitch markers and a few easy patterns.

Offer projects such as scarves, bags, shapes or small toys.

This giveaway appeals to people trying crochet for the first time and to advanced hobbyists making crocheted items for gifts or markets.

Crochet content performs well online, so this prize often generates a lot of engagement, and the results are always shareable.

Papercraft remains one of the most popular arts and crafts activities.

A cardmaking prize can include cardstock, patterned papers, stamps, ink pads, stickers, die-cuts and washi tape.

Add simple digital templates for handmade cards and journaling.

This giveaway works for all ages and all skill levels. It is perfect for people who want a relaxing, creative hobby that does not require expensive tools.

The finished cards photograph well, making them ideal for sharing.

Resin is loved by makers who enjoy colourful, modern and unique designs.

Include resin, pigments, glitter, moulds, UV lamps and mixing tools.

Resin crafts create striking pieces such as coasters, bookmarks and jewellery.

These items look great in photos, so they spread quickly on social media.

This giveaway attracts people who want to try something new and those who already enjoy resin as part of their craft routine.

This giveaway appeals to eco-conscious crafters who enjoy repurposing materials into new, creative items.

Include materials like reclaimed fabric, old buttons, scrap wood, and vintage beads.

Add tools for transforming everyday objects into unique handmade pieces, such as upcycled jewelry, home decor, or fashion accessories.

This crossover targets both eco-friendly makers and DIYers who love the idea of giving new life to old items.

It's a great way to encourage creativity while being mindful of the environment.

A home improvement starter kit giveaway works well for people who already enjoy DIY and want better tools for their next project. It gives entrants a clear reason to show off what they are working on and stay engaged with your brand.

Include practical prizes such as a core tool set, drill accessories, painting gear or a hardware store voucher. These items feel useful and flexible, so winners can choose projects that suit their own space.

This format fits naturally with photo upload entries, like sharing a recent room refresh or before and after shots. It helps you collect real project examples, highlight your community’s skills and attract more DIY minded entrants who are likely to take part in future campaigns.

Many makers dream of a tidy, organised craft space.

Offer storage boxes, rolling carts, pen holders, label makers, drawer organisers and pegboard accessories.

These items help people manage their tools and materials.

Organisation giveaways perform strongly because they feel practical and aspirational.

They attract all kinds of creators, from crocheters and papercrafters to home decor DIY fans.

A seasonal bundle is flexible and can be themed for any time of year.

Examples include Christmas handmade items, Halloween DIY craft sets, Easter decorations, spring home decor projects or back-to-school crafting offers.

Seasonal themes match what people are already making and searching for.

They always bring strong engagement because participants enjoy sharing their seasonal creations.

These ten ideas work well across the wider crafts market because they match how people like to create, learn and share.

Whether someone enjoys home decor DIY, crocheted items, handmade cards, tote bags, resin art or other popular hobbies, a thoughtful giveaway helps them feel inspired and included.

By offering prizes with low barriers to entry and clear creative potential, you give your audience a reason to join in, and a reason to stay connected.