Run a home improvement sweepstakes to engage DIYers, showcase completed projects, and generate leads for your business.

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Home Improvement Sweepstakes Template

Run a home improvement sweepstakes to engage DIYers, showcase completed projects, and generate leads for your business.

This template makes the DIY project photo upload the core action, while bonus actions like newsletter subscriptions, social shares, YouTube follows, and Facebook Group joins expand your audience and brand reach.

By encouraging participants to share their own work, you collect authentic user-generated content that inspires others and showcases the use of your home improvement contests and products. Layering in actions like store check-ins, Pinterest selects, and video views drives deeper interaction and long-term engagement.

Offer prizes like DIY tool kits, power tools, or store vouchers, and consider big-ticket draws such as a kitchen makeover sweepstakes, a house sweepstakes, or even the chance to win a home makeover to attract maximum participation.

Tip

Make the DIY project photo upload mandatory, then expand reach with Facebook Group joins, YouTube follows, and referral shares.

What This Template Does

Collects DIY project photo uploads for authentic UGC
Grows your list with a Newsletter Subscription action
Expands reach with Share Campaign referrals
Builds social presence with a YouTube Follow action
Educates entrants through a Watch a Video demo
Strengthens community with a Join a Facebook Group action
Encourages offline participation with a Facebook Check In at partner stores
Inspires planning with a Pinterest Select action

Benefits of This Template

Generates authentic DIY project content you can reuse
Builds long-term email and social channels
Encourages in-store traffic through Check In actions
Expands brand reach with Pinterest and social shares
Aligns prizes directly with DIY enthusiasts’ passions

Who Should Use It

DIY retailers promoting tools, materials, or seasonal promotions
Hardware brands showcasing new home improvement gear
Contractors running home improvement contests with prizes
Lifestyle brands offering a kitchen makeover sweepstakes or win a home makeover promotion

Official Gleam Resources

Competition Entry Methods Overview – Review supported actions.
Competition Setup Guide – Configure campaign layout and terms.
Competition Installation Guide – Publish on your site or a Gleam landing page.
Quick Draws Winners Guide – Draw winners fairly.

Frequently Asked Questions

Host an Easter-themed photo contest using Gleam to collect and showcase user-submitted content across your brand’s channels.

User-generated content (UGC) is any content created and shared by your customers or followers — such as photos, reviews, or videos — that features your brand or products.

You can boost engagement by showcasing user-generated content in social feeds, emails, or contests.

Run a contest that collects Pins or board submissions. Click to see how Gleam helps you gather content for your Pinterest boards.

Showcase user-generated content on your website using tools like Gleam Galleries, and always request written consent before publishing any user-submitted content.

Integrations

Facebook

YouTube

Help

See all

How to Use Contests to Collect User-Generated Content

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How to Set Up Your Home Improvement Sweepstakes

Create Your Campaign
Select the Home Improvement Sweepstakes Template inside your dashboard.
Configure Eligibility & Rules
Set campaign dates, age restrictions, and prize terms (consider legal requirements for house sweepstakes).
➡ Configure Competition Setup
Configure Entry Actions
Design & Branding
Use wood textures, brown tones, and DIY imagery to reflect the theme.
Connect Integrations & Email
Sync new subscribers to your CRM or email provider for nurturing.
➡ Browse Integrations
Promote Your Contest
Share on social platforms, DIY blogs, newsletters, and in-store signage.
➡ Contest Promotion Guide
Install & QA
Add the sweepstakes to your website or publish a hosted landing page. Test all entry actions.
➡ Install Your Competition
Draw Winners & Announce
Use Quick Draws to fairly select winners, then announce via email and social channels.
➡ Use Quick Draws