The Best Ways to Support Mental Health Day Awareness This October

Mental health should never be an afterthought.

Yet too often, it is, quietly sidelined by deadlines, performance targets, or the pressure to "just get on with it."

That is exactly why World Mental Health Day exists. Held each year on October 10th, it is a powerful global reminder to pause, reflect, and reach out, to ourselves, our teams, and our communities.

It is a chance to have real conversations, the kind we often avoid. A moment to let someone know they are not alone.

Because while many manage their mental health in silence, support, empathy, and awareness can make all the difference.

You do not need a massive campaign to make a meaningful impact.

As a creator or brand, even small acts of support on World Mental Health Day can strengthen your relationship with your audience and show that you truly care.

Sharing a story, checking in with your community, or simply acknowledging the importance of mental health can go a long way. These gestures humanise your brand, build trust, and foster loyalty, because people remember how you made them feel, especially when it matters most.

Supporting mental health is not just the right thing to do, it is also a powerful way to grow a more connected, values-driven brand.

Here are a few low-pressure ways to use your platform to support others on Mental Health Day (and beyond):

Sometimes the hardest part is starting. Use your platform to create space where people feel safe to reflect or share.

• Ask a gentle question like: What’s helped your mental health recently?
• Create a safe, anonymous way for people to share.
• Post something real about your own experience, if you feel comfortable.
• Tag a friend and invite them to join the conversation or share what’s helped them.

These moments remind people that behind every brand or account, there are people living through the same things.

Use your reach to highlight organisations or advice that genuinely helps.

• Link to mental health support services (like Mind, Beyond Blue, or NAMI)
• Share coping tools, helplines, or free guides
• Include reminders that mental health conditions and mental health problems are common, and treatable

You could also use a popup or email form to gently offer helpful resources without asking for anything in return.

A small giveaway can become a moment of connection, not just a growth tactic.

• Send someone a wellbeing gift: a journal, calming tea, a book, or a voucher for something restful
• Let people enter without needing to follow, tag, or share, just a note on why the gift might help

When you run a giveaway, focus on care over reach. You don't want your audience to feel like you're capitalising on it.

If you’re part of a team or run your own business, consider how you support mental health at work:

• Encourage time off or mental health days
• Normalise breaks, flexible schedules, and “off” days
• Ask for anonymous feedback on how people are doing

One day a year is not enough.

Consider how your content, product, or communication could support promoting mental health on a more regular basis.

• Avoid glamorising burnout or hustle
• Add wellbeing reminders to your regular messages
• Encourage people to take care of both physical health and mental wellbeing
• Be mindful of the impact your messaging may have on followers or customers

Real support builds long-term trust.

Whether someone is facing a mental illness, navigating stress, or simply feeling overwhelmed, your words might help.

Awareness doesn’t require perfection, it just asks for presence, openness, and care.

Even if your reach is small, your impact might be big.