Drive More Actions With Tiered Coupons Codes

Tiered coupon codes are a proven strategy to encourage customers to take more actions — and now, you can easily set up a full tiered discount structure using Gleam's new Coupons feature.

If you’re an online store owner, you already know the power of offering promo codes, discount codes, or a promotional code to incentivize purchases. Whether it's a limited time offer or an evergreen loyalty perk, coupons have always been a favorite among customers looking to save money.

Now, with Gleam, you can take it even further. Our Coupon feature — available inside both Competitions and Rewards — allows you to set up tiered discounts that reward users the more actions they complete.

Notice how the coupons are locked until you perform the actions above it

One way of using tiered coupons is by setting up a welcome offer on your homepage, like this:

This isn't just another flash sale tactic. It's an interactive way to boost your shopping cart size, improve your checkout process, and drive deeper engagement at every stage of the customer journey.

In this tutorial, we'll teach you how to create tiered coupons and provide ideas on where you can use them in your E-commerce business to fuel business growth.

Tiered discounts work by unlocking more valuable coupons codes as users complete specific actions. The more they engage, the greater the rewards — a 20% discount, free shipping, or even exclusive gifts.

Here’s how it flows:

1. Users see locked rewards tied to actions (e.g., sign up, watch a video, visit a product page)
2. Completing actions unlocks the next discount tier
3. Customers can redeem early offers or continue for bigger rewards

For example:

• Complete 3 actions → Unlock a 10% promo code
• Complete 6 actions → Unlock a 20% discount code plus free shipping

This setup encourages users to interact more with your brand while moving closer to the ultimate goal: increasing their order total during the checkout process.

Here's what the customer experience looks like inside the widget:

Alternatively, users can continue performing more actions to redeem the final coupon — typically the most valuable offer.

The final coupon will be unlocked and presented like this:

Tiered coupon codes are a proven way to encourage deeper engagement while rewarding users progressively. Here’s how to set it up effectively using Gleam.

First, figure out what type of tiered discounts you want to offer. Think about:

• Size of discounts (e.g., 10%, 20%, free shipping)
• Actions required at each level
• Aligning incentives with your pricing strategy

In our example:

• First Tier: Perform basic actions → 10% off
• Second Tier: Perform more time-invested actions → 20% off + free shipping

Map out the actions you want users to take.

Light actions might include:

• Signing up to your mailing list
• Visiting your social media profiles
• Viewing a video about your brand

Heavier actions could include:

• Completing a survey
• Sharing a product page
• Leaving a product review

This flexibility lets you build a loyalty program feel without heavy complexity.

Now, set up tiered reward unlocks:

• Configure your first coupon to unlock after completing basic actions
• Nest the second reward deeper, unlocked after more engagement
• Add Bonus Actions to streamline the user flow if needed

Example structure:

• 3 Actions: Unlock 10% discount code
• 6 Actions: Unlock 20% discount code + free shipping

Set the 'Actions Required' parameter appropriately to control when rewards unlock:

For your final discount tier:

• Use Bonus Actions for clarity
• Explain milestones in the Reward description
• Highlight urgency: "Unlock your 20% savings now!"

Once the required actions are completed, the final promotional code will be unlocked automatically.

Visitors will experience a seamless unlock process like this:

Create Your First Tiered Coupon

For more information, check out our comprehensive documentation on creating tiered rewards and start your first Gleam Rewards coupon campaign.

Use tiered coupons as a welcome offer to introduce new visitors to your brand and reward them for engaging from the start.

Encourage light actions that drive awareness:

• Subscribe to your mailing list
• Visit your social media profiles
• Answer a short quiz about their shopping interests
• View a video about your product or service

Pro Tip: Keep the first actions light and easy. The goal is to lower barriers for new visitors and gradually introduce your products and services.

To present the welcome offer on your homepage without overwhelming visitors, install it as a hidden tab. Interested users can click to reveal the available deals, keeping the shopping experience clean and user-friendly.

Learn To Install Your Campaign In A Tab

Learn how you can create a tab to show off your next campaign and learn more about installing it on your website with our documentation.

Another smart option? Create a private offer for your email subscribers only.

Because your subscribers are already engaged with your brand, these offers often result in higher action rates, more coupon redemptions, and a better overall conversion rate. Plus, you can use slightly more advanced actions like quizzes or surveys without losing users.

Every Gleam campaign comes with a stylish, hosted landing page — free. That means you can easily send your subscribers a direct link without worrying about technical setup.

Here’s what your landing page could look like:

A Gleam landing page URL will look something like this: https://gleam.io/wAayB/4th-july-flash-sale-tiered

Learn More About Hosted Landing Pages

Find out everything you need to know about our stylish, customizable hosted landing pages.

Ready to start driving more actions, increasing sales, and improving your checkout process? With Gleam’s flexible Rewards app, you can set up your first tiered coupon codes campaign today — no coding required.

Whether you're targeting first-time buyers, building loyalty among repeat customers, or running a flash sale like a Black Friday deal, offering a tiered discount structure is a smart way to increase your order total and strengthen your brand’s relationship with shoppers.

• Boost Engagement: Encourage users to complete multiple actions across your social media platforms and site.
• Drive Higher Sales: Unlock bigger discount codes as customers engage, naturally increasing cart size.
• Enhance User Experience: Deliver meaningful, personalized rewards at every step of the customer journey.

• Welcome offers for new ecommerce website visitors
• VIP offers for newsletter subscribers
• Limited time offers or flash sale events
• Seasonal promotions like Black Friday deals or holiday campaigns

By offering rewards at key milestones, you incentivize deeper participation and create a more satisfying shopping experience — helping your business grow without resorting to steep across-the-board discounts.

Take the Next Step:
Launch your first tiered coupon codes campaign today and see how it can help your startup business drive more revenue, retain more customers, and achieve long term growth.