Common Reporting Terms
Before we jump into the Reporting it's important to understand some of the terminology used so you can make sense of things.
- Impressions: how many times your Competition was viewed, counting one view per person every 24 hours
- Actions: entry methods completed. Each one an Entrant completes counts once
- Entries: Actions multiplied by what each is worth, so an Action worth 3 Entries adds 3
- Entrants: the people who entered your Competition
- Conversion Rate: Entrants divided by Impressions
- Events: things we track that you don't award Entries for, like clicks on a Facebook Like button
Across 115,906 Gleam Competitions that reached 100 Entrants, the median Conversion Rate is 27% (Gleam campaign data, 2026). It falls as Competitions run longer and ask for more Actions.
| Run length (no daily Action) | Conversion Rate |
|---|---|
| 1 to 7 days | 40% |
| 8 to 14 days | 28% |
| 15 to 30 days | 26% |
| 31 to 60 days | 23% |
| 61 days or more | 21% |
| Actions (14 days or less, no daily Action) | Conversion Rate |
|---|---|
| 1 to 3 | 44% |
| 4 to 6 | 35% |
| 7 to 10 | 29% |
| 11 or more | 31% |
A daily bonus Action lowers it further, because a returning visitor counts as a new Impression each day but stays one Entrant.
See Next Article
Reporting Tab
The Reporting tab shows how your Competition is performing: your headline numbers, a day-by-day chart, and a report for each part of the campaign. Use the date dropdown at the top right to focus on a date range.