Coupons is part of our Rewards app, this is a comprehensive guide to helping you get started with your first coupon campaign.
Coupons are an important marketing tool to drive sales & improve conversion rates. The Gleam coupon widget allows you to drive more onsite & social activity from users before redeeming coupons, the benefits are that you:
- Retain users on your own site (rather than going to coupon websites)
- Improve conversion rates
- Increase social metrics
- Get customer feedback
- Syndicate coupon with publishers & bloggers
The coupon widget is the core part of Gleam that your customers will be exposed to, it allows you to directly communicate to your users how you'd like them to unlock your discount - along with what the discount actually is.
Before Actions Are Completed
- Title of your coupon, configurable during setup.
- Feature image for the coupon, you can create this yourself or use the basic template.
- Description, if this is left blank we auto generate based on the number of actions needed to unlock.
- Unlock actions, what do you want your users to do to unlock the coupon code.
- Unlock status, if still locked we'll show the users how many more actions they need before the coupon will be unlocked.
- Once the coupon is unlocked it'll appear below the feature image. The coupon will persist for the length of the session.
After Actions Are Completed
Creating a Coupon Reward
To create a coupon reward you will first need to add a site. Each site has access to our apps & you can switch between your sites using the site navigation dropdown in the left menu.
It is not recommended to run rewards from different websites under the same site, if you do this you will get users getting notifications for rewards that they have never seen before.
To create a new reward do the following steps:
- Make sure you are on the correct site
- Click on the rewards tab in the left navigation
- Click on the New Reward button on the top right
Once you start a new reward you are taken to the settings page:
Reward Name: This is a name that helps identify the reward. This doesn't appear in the widget at all, but may appear in any activation emails the customer receives.
Start/End Date: Use our easy date picker to set custom start & end dates for your reward. Clicking the green time icon will allow more granular time settings by hours/minutes.
Timezone: This is important to ensure the reward runs in the specific timezone. Not as important with rewards, but the option is there.
Allowed Locations: By default your reward will be available to anyone in the world, you can restrict redemptions to specific countries using this setting.
If a user views a competition that is country restricted this is what they will see:
Country Restricted Example
Adding Redemption Methods
We currently support a range of entry methods that all have specific documentation on the left. You will need to find a balance of what you are asking a user to do versus what you are giving them to redeem.
Simply select one of the supported actions from the list:
You can easily reorder the actions by dragging & dropping:
Adding Coupons & Branding
Once you've created all of your redemption methods you can now add your coupons into Gleam.
Name / Title: This will appear in the header of your coupon when they load it. So try to make it as descriptive about the discount as possible (i.e. 10% Off Your Order).
Quantity: This is important, it allows you to set how many coupons you want to give away. If you leave this set at 1 then the reward will expire after 1 redemption.
Description: You can choose to either leave this blank & have us auto generate it based on the number of actions needed to unlock. Or you can write a description in here.
Image: Just like competitions you can add any image to the rewards, 540px wide will fill up the entire widget (as seen in the screenshots below).
Coupon Codes: If you add 1 code here then all users will see this. You can choose to comma separate unique codes if you wish (so each users gets a completely unique code).
Actions Required: The last option allows you to choose how many actions are required to unlock the reward. Just remember that more actions will reduce conversion rates.
No Image + No Description
No Image + Description
Small Image + No Description
Small Image + Description
Feature Image + No Description
Feature Image + Description
Adding Custom Terms & Conditions
If you need to add terms & conditions to your coupon you can add them here. Users will be able to read them from within the widget before redeeming it.
Reward Installation Methods
There's a few ways that you can install your reward:
Run in a Tab
This is the most common way to expose users to the offer, you can run a tab across your entire site that's is activated by the user clicking on it.
There's two options currently for your tab, you can choose our own default design or you can upload your own image. You can then choose which location on the page you want the tab to appear.
Example of Tab
Embed in a Page
Hosted Landing Page
Adding to a URL on Your Own Site
If you have already setup your Hosted Landing Page like above you can mirror this page onto any URL on your own website using iFrames.
You can follow the specific Adding to a Page Guide here.
Coupon Tips & Tricks
Auto Loading Coupons
If you choose the tab installation method by default the user has to click the tab in order for the coupon to load. However you can send users to a URL with a special gleam hashtag to auto load the coupon on entry.
Note agency plan users have the ability to set their own custom hashtag.
Number of Actions
Play around with the number of actions required to unlock a specific reward, generally we see conversion rates decrease progressively the more actions you add. But it also depends on the value of the reward.