Coupons is part of our Rewards app 👋
This is a comprehensive guide to helping you get started with your first coupon campaign.
Coupons are an important marketing tool to drive sales & improve conversion rates. The Gleam coupon widget allows you to drive more onsite & social activity from users before redeeming coupons, the benefits are that you:
The coupon widget is the core part of Gleam that your customers will be exposed to, it allows you to directly communicate to your users how you'd like them to unlock your discount - along with what the discount actually is.
To create a coupon reward you will first need to add a site. Each site has access to our apps & you can switch between your sites using the site navigation dropdown in the left menu.
It is not recommended to run rewards from different websites under the same site, if you do this you will get users getting notifications for rewards that they have never seen before.
To create a new reward do the following steps:
Once you start a new reward you are taken to the settings page:
If a user views a competition that is country restricted this is what they will see:
We currently support a range of entry methods that all have specific documentation on the left. You will need to find a balance of what you are asking a user to do versus what you are giving them to redeem.
Simply select one of the supported actions from the list:
You can easily reorder the actions by dragging & dropping:
Once you've created all of your redemption methods you can now add your coupons into Gleam.
Adding Feature Images to your reward allow you to add visual appeal:
On Business plans and above you can upload up to 5 images to your Prize area in a slideshow format.
The slider is set to automatically switch between the Prize images or users are free to move backwards anf forwards using the forward/back arrows:
There's a few ways that you can install your reward:
This is the most common way to expose users to the offer, you can run a tab across your entire site that's is activated by the user clicking on it.
There's two options currently for your tab, you can choose our own default design or you can upload your own image. You can then choose which location on the page you want the tab to appear.
If you have already setup your Hosted Landing Page like above you can mirror this page onto any URL on your own website using iFrames.
You can follow the specific Adding to a Page Guide here.
If you choose the tab installation method by default the user has to click the tab in order for the coupon to load. However you can send users to a URL with a special gleam hashtag to auto load the coupon on entry.
Note agency plan users have the ability to set their own custom hashtag.
Play around with the number of actions required to unlock a specific coupon, generally we see conversion rates decrease progressively the more actions you add. But it also depends on the value of the reward.