How Can I Increase Engagement in a New Year’s Goals Campaign?

A New Year's goals campaign works best when entrants do something beyond clicking.

1. Collect photos or videos. Add the Upload Action so entrants can share a photo of their goal. File uploads need the Business Plan or above. The Submit Media Action lets Pro Plan users pull from Facebook, Instagram or TikTok.
2. Show them off. Send entries to a Gallery so people can see what others are aiming for. See Gallery Setup.
3. Reward effort. Add a Bonus Action and set Actions Required so it unlocks only after entrants do the rest. Turn on Daily Entry if you want people to come back through January.

4. Bring friends in. Add Viral Share so entrants earn entries when a friend enters through their link.
5. Feature entrants. Pick a few Gallery entries each week and post them from your own account.

Start from the New Year's Goals Giveaway Template and adjust the Actions to match your audience.