How Do I Balance Lead Quality With a Fast Enter-to-Win Form?
Start simple, then use bonus actions to enrich leads. Click to learn how to collect quality data without losing conversions.
To balance lead quality with speed, follow a two-step model:
- Start with 1–2 required fields (email + first name) for minimal friction.
- Use Bonus Entry Actions to request additional data like phone number, birthday, or product interest.
This lets you capture a high number of entries quickly, while still qualifying leads post-entry. You can also segment users using UTM parameters, Viral Share, or triggered email sequences for deeper engagement later.
This layered approach ensures your top-of-funnel stays full without sacrificing future value.
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What Kind of Products Work Best for Launch Giveaways?
Giveaways work for physical, digital, and subscription products. Click to see which product types benefit most from launch contests.