How Do I Balance Lead Quality With a Fast Enter-to-Win Form?
Keep the entry step short, then collect the extra detail later in the same campaign.
- Ask for the minimum to enter. An email, plus a name if you'll actually use it. You set this in the User Details form.
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Ask the rest as a few optional actions. A Question action worth bonus entries gets you product interest from people who want better odds, without blocking anyone else.
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Use Custom Fields only for what you must have, like a phone number to reach winners. Custom Fields are on the Business Plan and above.
- Sync it. Subscribe to a Newsletter sends entrants to your email tool, and Custom Field Mapping carries the extra answers across.
Note
Keep those optional actions few, because each one costs you entrants. In giveaways with one action, about half the people who viewed the giveaway entered it. With five actions, 36% did.
Source: Gleam campaign data, 2026. Giveaways with 100+ entrants.